Media fraud and waste are part of the reality advertisers face across digital campaigns, with 30% of budgets often going to media that doesn’t reach audiences in the needed ways. In response, intelligent advertisers invest in outcomes-based marketing platforms that guarantee real views by real people, ensuring their media dollars generate genuine results. Blockboard is the only programmatic platform protected by blockchain to eliminate waste and fraud. Now bringing the superpower of AI to bear, Blockboard is advancing the speed and intelligence of planning and execution — 100% of media money spent on real people’s views — accelerating paths to better outcomes.
As the value of legacy identifiers declines, publishers are activating their first-party data as a durable, privacy-first approach to support ad targeting and personalization.
Publishers like Condé Nast, Gallery Media Group and She Knows are taking what they learned from last year’s Amazon Prime Day to shape their strategies this year in an effort to boost affiliate commerce revenue during the July shopping event.
Even as the increasing demand for digital advertising creates revenue growth opportunities for publishers, it adds complexity and introduces new challenges.
