Download a special sneak peek of Digiday magazine
Advertising is going through a credibility crisis. Just take a look at the multiple chief marketing officers at major brands that have taken the stage at multiple industry confabs to bemoan the current state of digital advertising. Online ads are badly designed, viewability metrics are skewed and to top it all off, the extreme power wielded by platforms like Google and Facebook has made everything murkier. In the latest issue of Digiday magazine, available exclusively to Digiday+ members, our team came up with big, bold ideas of how to use technology advances to “fix” digital media and marketing. Download a special sneak peek of our Big Ideas issue to hear:
How blockchain could potentially wipe out ad fraud What would happen if we rejected retargeting Whether or not a tax could remedy slow-loading ads
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