This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn’t afraid to cancel a brand.
| Gen Z is a crucial audience for marketers and publishers chasing the audience’s steady and wide-ranging interests. “The thing about Gen Z being digitally native is that, yes, they are hyper-aware, but they are also way more critical. They expect the most out of their content,” said Christian Kenoly, a junior cultural strategist at sparks & honey, Omnicom’s tech-led cultural consultancy. Read more below. This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn't afraid to cancel a brand. The MRC denied accreditation for Pinterest's self-provided video metrics because the platform's counting method did not meet industry standard minimum requirements. The Digiday+ Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year's negotiations. Horizon's new Human Intelligence unit will dig deep into the behavioral aspects of peoples' decision-making processes. The professional workforce, particularly among millennials and Gen Z, increasingly is rejecting the concept of a full-time job and a single boss in favor of something that’s being dubbed “polywork,” or having multiple jobs at once. Other things to know about We’ll discuss how publishers from around the world have emerged from the last year — of multiple crises — leaner, more agile and laser-focused on profit-driving business lines at the Digiday Publishing Summit in Miami this September. Reserve your spot today. Transforming video ad strategies to digital-first campaigns is prompting brand creativity, expanded reach and a more engaged audience. Learn more in this article. Sponsored by Google. As the shift from linear to CTV continues, marketing teams are putting more ad dollars into the space. Download this report to learn which KPIs they’re using to measure CTV success. Sponsored by Innovid. | | |
|
howdy! howdy! howdy! howdy! howdy! |
