Digging Into Stan Richards' Style of Leadership

Long before The Richards Group founder Stan Richards drew national attention and sparked a wave of client exits when he said a Motel 6 campaign concept was “too Black,” he was known for creating a punctuality-obsessed and sometimes gender-divided company culture. That’s what Adweek heard from five former employees and what we found in Glassdoor reviews of the agency.

The good, the bad and the “weird”: Richards reportedly invited only male employees on fishing or ski trips, which apparently increased their chances of getting promoted.

The pandemic definitely didn’t help Quibi out, but its downfall, announced Wednesday only six months after its launch, primarily came as a result of marketing failures and a lack of understanding about its mobile audience. Unlike other streamers that have been more successful, Quibi prioritized the brand and short-form concept itself rather than marketing its actual programming—when content is the primary reason consumers choose streaming platforms.

And that content had problems: None of its 50 original series were standout hits.

Related: Quibi’s flaws have been a hot topic for discussion since the announcement, and strategist Moshe Isaacian weighs in with its additional failures around community, engagement and social features.

Nonprofit Special Olympics New York is celebrating its 50th year in a new ad that unsubtly points out the lack of corporate support for athletes with disabilities. The ad pays clear visual homage to iconic sports marketing campaigns from brands like Gatorade, Nike and Budweiser, and invites companies to courageously sponsor Special Olympians at the state and regional level as they would high-profile sports figures.

Watch: “Let me win. But if I cannot win, let me be brave in the attempt.”

New research from the University of Oregon’s School of Journalism and Communications shows the number of non-white employees, women employees and non-white women employees at U.S. advertising agencies. The long and short of it is that the industry has work to do:

An opportunity for change: Discover more data and learn how it was collected:

More of Today’s Top News & Highlights

“Neither snow nor rain nor heat nor gloom of night…” The original words of the unofficial postal workers’ creed are expanded in an ad from Ogilvy Chicago supporting The People’s Postal Rescue Campaign, which seeks to save and evolve the services of the USPS.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros.

Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead.

Early-bird passes available until 10/26. Register now.

With more eyes glued to televisions, the retailer saw a chance to reach a bigger audience.

The project serves as a follow up to July's Stop Hate For Profit boycott.

Brands must 'step up as a force for good.'

Reservation platform aims to recreate the restaurant experience in your car.

The company is also nearly doubling its R&D department, with the eventual goal of ending animal agriculture.

The concept was first proposed by CEO Mark Zuckerberg in November 2018.