The mobile messaging app doesn’t seem to be winning over the creator community – though not for lack of trying.
Despite Snapchat's efforts, creators still don't see it as a priority Snapchat doesn't seem to be winning over the creator community – though not for lack of trying. Additional coverage: The cookie is the best known method for identifying and tracking people online. But it's not the only one. In this video explainer, we cover device fingerprinting. Twitter is not going to be around forever, and gaming creators have already started actively promoting their presences on alternative channels such as Instagram and Discord in preparation for Twitter's complete meltdown. In this Digiday+ Research report, agencies, brands, retailers and publishers reveal how they're currently using data-driven personalization and natural language processing -- and how they plan to incorporate the technologies in the future. Traditional media are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital OOH media and connected TV. More in this Digiday+ Media Buying Briefing. Digiday caught up with Claudia Chagui, senior vice president of marketing and creative at Telemundo, who explained how her company will cover — and advertise around — the World Cup. Natalist, a DTC reproductive brand, is spending more on video ads to boost brand awareness, get in front of more customers and scale the business following an acquisition. In this edition of Digiday's Confessions series, in which we exchange anonymity for candor, an ad exec talks about why most activation in the ecosystem is inefficient and profits from that inefficiency. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Download this new guide to learn how more brands are employing increasingly in-depth approaches to glean contextual insights from audience actions. Sponsored by Brandwatch. As audiences increasingly look for authentic connections, gaming’s role as a social connector has been supercharged. Sponsored by Activision Blizzard Media. | | |
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