Nielsen Norman Group

New Articles

DesignOps Maturity: Low in Most Organizations

In a survey of 557 design and UX practitioners, organizations only did 22% of recommended DesignOps efforts, did not have DesignOps-dedicated roles, and had low DesignOps maturity overall. (10 min. to read)

Rating Scales in UX Research: Likert or Semantic Differential?

Likert and semantic differential are instruments used to determine attitudes to products, services, and experiences, but depending on your situation, one may work better than the other. (7 min. to read)


New Videos

The Changing Role of the Designer: Practical Human-Centered Design

Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don't have time to do all 4 steps? (5 min. video)

Usability Testing with Minors

Usability studies with children and teenagers are as valuable as any other user research, but require special attention to both participant recruiting and study facilitation. You can't act the same with kids as you would with adults. (3 min.video)


Virtual UX Conference

Full event program describing all full-day UX training courses and the virtual conference format.

Deadline to save $100 on registration for the June Virtual UX Conference (live in time zones listed below) is this Sunday, June 14.

  • San Francisco: 9am-12:30pm
  • New York: 12pm-3:30pm
  • São Paulo/Buenos Aires: 1pm-4:30pm
  • London: 5pm-8:30pm
  • Amsterdam/Berlin: 6pm-9:30pm
  • Helsinki/Athens/Moscow/Riyadh: 7pm-10:30pm
  • Dubai: 8pm-11:30pm
  • New Delhi: 9:30pm-1am

Online Seminars

See list of all 1-hour online seminars, including on-demand courses.


Case Studies Wanted: UX Metrics

We're collecting case studies about UX benchmarking. In other words, we want to hear about a specific time when your team implemented some kind of design change and collected quantitative data before and after that change. We're offering free reports, online seminars, and full-day training courses as thank-you gifts (the more you share, the more gifts you get). Any project, product, or service could be eligible.

Please fill in this short form to share: https://link.nngroup.com/metrics


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