Delivering ‘niche at scale’: A look at influencer marketing trends As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
Lessons in live commerce: Getting started as a foreign brand in China Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
Winning the Race for Digital Skills How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
Building a Digital Culture This report defines the attributes of a digital culture and outlines its value in business. It includes reflection questions for leaders looking to nurture a digital culture within their teams.
Econsultancy Live November 16th, 2023 | Kings Place, London Gain insights from industry leaders, engage in active debates with your peers, and be inspired to stay ahead in 2023 and beyond.
To learn about the different research or sponsorship opportunities we have available at Econsultancy and Econsultancy Live, please get in touch with one of our sales representatives today.
Contact us
Econsultancy London Floor 14, 10 York road, London, SE1 7ND, UK +44 20 7970 4322
Econsultancy New York 205 Hudson Street, 7th Floor New York 10013, United States 929 577 9564
About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
