As a professional working in the aging industry, it is important that your business not only stand out from the competition, but that it caters to the needs of older adult consumers.
Simple things like being genuine, showing empathy, and making sure technology improves the customer experience are critical to providing five-star service to older adults.
For tips, best practices, and case studies for improving customer service, check out this article from the CSA Journal - Deliver Five-Star Service and Build Your Business for Older Adults.