Businesses today understand the need to be customer-focused in their marketing as well as in all of their other operations. To achieve this marketers first need in-depth information about the journey buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Great customer experiences are easier to imagine than to actually understand and deliver, which is why tools that help marketers analyze the customer journey -- customer journey analytics (CJA) software -- are finding a spot in businesses’ technology stacks.

MarTech's all new "Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide" report examines the market for customer journey orchestration and what you should expect when implementing this software into your business.