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jo werker
‘Perks and values’ are not the foundation of workplace culture

‘Far too many employees don’t feel acknowledged for their hard work,’ says Boostworks CEO Jo Werker.

We caught up with the chief exec to ask her to bust some myths about workplace culture, explain the state of the hiring market, and offer some advice on retention in an era where employees are often choosing shorter commitments over long, loyal stints in a given role.
 
m&s
M&S ‘moving with the times’, doubles down on TikTok and YouTube

The M&S revival, as it moves to ‘reshape’ its brand and broaden its appeal, hasn’t gone unnoticed by Gen Z. The retailer’s success on social media has bolstered its fortunes in Clothing and Home and it wants to go further.
 
learning illustration
If you can’t measure the impact of learning, why bother? Here’s how to link it to business success

It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D.
 
fast track timetable
Fast Track to Ecommerce: Partners and Platforms – Next intake: 8 October 2024

This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.

The Fast Track empowers learners to:
  • Navigate indirect ecommerce and optimise partner relationships
  • Master product data and dominate the digital shelf
  • Understand the online shopper and win the path the purchase
Latest
 
Upcoming Events
The Marketing Capability Leaders Forum

September 26th, Waterloo, London, 9am GMT

At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.

Please note, the forum is invite-only, so registrations are subject to approval.
View all events
mini mba brand management

Less than one week to go
Learn to confidently and effectively manage your brand with the Mini MBA in Brand Management. 10 online modules over 12 weeks, delivered by your favourite marketing professor, Mark Ritson.
Find out more
Featured E-Learning Plan
retail media course screenshot
Optimising the Retail Media Opportunity

Part of the Ecommerce channel, this learning plan, includes three courses and a scenario-based assessment.
  • Course 1: Approaching Retail Media Ad Investment
  • Course 2: Activating Retail Media Sponsored Product Ads
  • Course 3: Activating Retail Media Product Display Ads
  • Assessment: Test your Retail Media Learning
Econsultancy Training
Featured Report
Winning the Race for Digital Skills: The New Best Practices of Effective Learning

By providing the right opportunities framed in the right way, everyone in the organisation can become part of a learning organism, adapting to the environment and remaining competitive, no matter how conditions change.
More report downloads
 
   
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Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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