Defining, communicating the value of the MLS

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Defining, communicating the value of the MLS | Green expert: 'Not retrofitting a house is an added expense' | Understand why people spend money to set sales strategy

Created for [email protected] | Web Version

March 13, 2024

Top News

Defining, communicating the value of the MLS Every professional involved in the real estate industry should understand and be able to talk fluently about the MLS's true purpose and value. Full Story: REALTOR® Magazine (3/12)

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Best Practices in Sales & Marketing

Green expert: 'Not retrofitting a house is an added expense' Most home buyers will have to update an existing property if they want a greener lifestyle. Do you know the financing options that can help your customers make energy-efficient upgrades a reality? Listen to "Drive With NAR" as two real estate pros explain green loan products. Full Story: REALTOR® Magazine/Drive With NAR (3/4)

Understand why people spend money to set sales strategy

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Sales strategies are often focused on talking to as many prospects as possible to hone in on when they will be ready to buy, but understanding why clients spend money with you will open your awareness to different tactics to close sales. Significant themes outlined by Loyd Ford, president and chief strategic officer at Rainmaker Pathway Consulting Works, included better-presented value or package deals, trust and credibility and time-sensitive needs. Full Story: Radio Ink (3/11)

TikTok reportedly preps Instagram competitor A TikTok app for sharing still photos has entered development, suggest code, copy and logos AssembleDebug at TheSpAndroid blog discovered. Social media expert Andrew Hutchinson noted that, while the platform could have a hard time competing with Instagram's established service, still photos could enhance TikTok's recent expansion into in-stream commerce. Full Story: Social Media Today (3/11)

Gen Z consumers rely on social media for search Generation Z consumers are using Instagram and TikTok as their preferred search engines for local results, with Google coming in third, according to a survey by marketing technology vendor SOCI. "Across all demographic groups, social media platforms are rising in the ranks as tools for search. While Google Search and Google Maps still dominate, Facebook makes a strong third place showing," SOCI says. Full Story: Forbes (tiered subscription model) (3/11)

Real Estate Trends

Industry supports urgent permitting, zoning reform Without pervasive roadblocks to commercial real estate transactions, many neighborhoods could thrive and generate new income. Full Story: REALTOR® Magazine (12/28)

2023 housing permitting fell for 2nd straight year Permitting for new housing last year fell 11% for the second straight year of decline, while multifamily housing starts fell 9% year-on-year, according to an analysis by Point2. The trend was widespread, touching 70% of all metro areas, although the recent National Association of Home Builders/Wells Fargo Housing Market Index notes cause for optimism as mortgage rates ease below 7% and single-family homebuilder confidence improves. Full Story: Building Design+Construction (3/12)

List: Designers' top choices for eco-friendly wall finishes Chalk-finish paint, limewash and milk paint are listed among eco-friendly wall finishes embraced by interior designers. Full Story: Better Homes and Gardens (3/12)

Fair & Equitable Housing

People with disabilities face added challenges in renting Mary Evilsizer of the Southern Nevada Centers for Independent Living highlights the dual hurdles for renters, particularly those with disabilities: affordability and meeting landlords' criteria, including the common requirement for an income three times the rent. Full Story: Public News Service (3/11)

English city plans accomodation for homeless people City Council members in Hereford, England, are moving forward with plans to convert a closed public toilet in the city center into a sleeper pod that would provide a bed, shower and toilet for one person experiencing homelessness. The city has already deployed similar pods in another area. Full Story: Hereford Times (England) (3/11)

Legislation & Regulation

Business models mitigate CRE risk, regional banks say Executives of three regional banks have said the lenders are largely insulated from exposure to the pressured commercial real estate sector because of their business models. Fifth Third Bancorp CEO Tim Spence said the bank "will continue to assess forward-looking client vulnerabilities based on firm-specific and industry trends and closely monitor exposures where inflation and higher rates may cause stress," an approach that has allowed for proactive management of credit risk. Full Story: CFO Dive (3/8)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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