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Are You Ready to Learn the Principals and Best Practices to Prove ROI? |
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| Discounted Pricing Ends Sept. 28 |
| Ragan’s Measurement Certificate Course for Communicators held over three consecutive Wednesdays, October 12, 19, and 26, is a three-part certificate series that will help you transform your best intentions into actionable plans with measurable goals. |
| Upon completion of the course, you’ll master these top 10 skills: Define and set more meaningful goals and objectives Incorporate SEO into your measurement program Apply the latest Barcelona Principles to everything you produce Understand and implement smarter KPIs across your content mix Design bespoke metrics that reflect your contribution to the bottom line Select the best possible measurement tool for your specific metrics Analyze data using Excel Pivot Tables and extract actionable insights Use Google Analytics 4 (GA4) to show how you’ve moved the needle Design an integrated measurement dashboard that merges internal and external, digital and traditional media, events and social outreach Earn the C-suite’s respect (and a bigger budget) by delivering results and ROI |
| View the full agenda. |
| You’ll listen to and interact with the some of the most recognized names in communications measurement, research and analytics. |
| Katie Delahaye Paine Founder and CEO Paine Publishing | David Whiting U.S. Lead, CommsTech Solutions Edelman | Julie O'Neil Professor and associate dean for graduate studies and administration Texas Christian University |
Tina McCorkindale, Ph.D., APR President and CEO Institute for Public Relations | Nicole Moreo Head of Customer Insights, AMEC Chapter Chair LinkedIn |
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| Join to beat data overload to successfully track — and improve — your communications results. You’ll receive assignments, a certificate of completion and a measurement plan you can tailor to your organization. |
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Early Bird pricing ends Sept. 28
Ragan Insiders save an additional $100 |
| You’ll pay one registration price for the entire series. If you can’t attend one or more of the sessions live, you’ll receive the on-demand version. |
Contact us with questions:
Shallon Blackburn at [email protected] or 800-878-5331.
For sponsorship opportunities, contact Hannah Lavelle at [email protected]. |
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