It’s that time of year again Marketers, Christmas. Traditionally, Christmas is a religious celebration. A time to gather with family and friends to enjoy the festive/holiday season. And a time to feast, also known as overindulging, usually due to too much temptation.

Regardless of your belief, it is time to wind up another year and look forward to the new year ahead. Something we always envision and plan to be bigger and better.

But, let us not forget the image associated with Christmas, Santa Claus.

In the 1920s, Coca-Cola decided to start using Santa Claus to market their brand during the Christmas/Holiday season. Up until that point Santa had been portrayed in various forms, some not so joyful as the one we have come to know.

However, in 1931 a revolution took place where Coca-Cola commissioned an illustrator by the name of Haddon Sundblom to develop advertising images using Santa Claus. Although the tradition of wearing a red suit and cap began in the 1870s, thanks to cartoonist Thomas Nast, it would be Sundblom who would change the face of Santa Claus forever. Sundblom based his image on the concept of Santa Claus from the Clement Clarke Moore Poem, “‘Twas the Night Before Christmas”.

What does this all mean in marketing terms? Brand awareness and brand building. The moral of the story is, your imagination can take your email marketing to new places, and your campaigns even further with the assistance of marketing automation. 

As mentioned earlier in the year. MarketingPlatform became part of the LINK Mobility Group. Therefore, our platform continues to grow, LINKing the world by Automation, and creating an even greater multi-channel marketing platform.

So, on that note, on behalf of everyone at MarketingPlatform, including our extended family at LINK Mobility, we would like to wish you all a very Merry Marketing Christmas/Holiday and a Happy and Safe Segmented New Year.