Rubicon Project, Telaria merge to seize on booming CTV space; Can Coca-Cola escape the shadow of past deceptive marketing campaigns?; Cheez-It kicks off Twitter contest for college football playoffs; Marketers will prioritize mobile, web development talent in 2020
Resourceful marketers are leveraging the increasingly digital trail of customer data by sharing with their trade partners. In our playbook, learn how collaborative analytics can serve your customers while growing your business.
A research paper revealed the soda giant targeted teens and moms earlier in the decade before committing to diversify its portfolio and reduce sugar intake.
In order to appeal to the younger generations dominating the workforce, associations need to modernize their membership experiences. Find out how in our playbook.
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more.
Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries.