WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JUNE 29, 2017

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WardsAuto Dealer 500: Pros Keep Cool

"If there is a dip, the silver lining might be that it’ll force all my partners and myself to get back to some good habits,” says megadealer Joe Serra.

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‘Getting to a No-Haggle Model’ at Dealerships

Automakers’ bonus programs for dealers have led to less price negotiating.

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Tech Stuff the Way to a Customer's Heart

Creature comforts were at the top of the list of technologies survey respondents say they would be willing to pay for.

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Contact Centers Can Keep Customers Satisfied During a Recall

The best antidote for customer backlash is to address concerns during the first point of contact.

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