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Create a Convenient Car Buying Experience
The way consumers buy cars has changed significantly in recent years. A vast majority of the car-buying experience has been done online before the customer even walks on your lot – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. This webinar from Podium will help you identify key points in the car-buying experience and improve the customer experience. Register now! | |
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| Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry. | |
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| 4. | | | | Two Chevy dealers on either coast are a study in contrast. One sells lots of Bolts, the other doesn't. The problem (for GM) is, the former is the exception, not the rule. Full article |
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ADVERTISEMENT | Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line. |
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