Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Oct 14. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:
1.
Given the choice between more showroom traffic and more training, dealers hands-down go for the traffic. WardsAuto columnist Keith Shetterly wonders why.
Set to Lesley Gore’s oldie “You Don't Own Me,” a Toyota ad/ode to individualism tops this week’s Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.
Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.
3.
Here are quick hits (and snappy comments) about the 29 vehicles we tested for the inaugural Wards 10 Best User Experiences competition.
The industry may covet Tesla’s brand image and may be a little jealous of its retail model of company-owned stores, but it sure isn’t envying its cash flow.
Mark Scarpelli, who once worked for General Motors before rejoining his family dealership, is NADA’s 2017 chairman-elect. Next in line: Michigan dealer Wes Lutz.
Exeter approves more than 70 percent of submitted applications above 475 FICO. Learn more about our flexible program and dedicated service.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Hungry Horse MT; "I could eat a horse and vice versa"), contact Steve Finlay at [email protected] . OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
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