WardsAuto Dealer Edition
WardsAutoDealer Edition
 

JANUARY 28, 2020

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Dealers, OEMs, Journalists Agree on One Thing

A reason vehicle transaction prices are up is that consumers on their own are opting for more vehicle.

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More Customers Opting for Repair-Work Payment Plans

An average American household with two vehicles can expect to spend about $817 a year on car repairs, Sunbit says.

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It Pays to Personalize: Profits and Your CRM Are Linked
A customer’s relationship with their car is a special one. As a dealer, it’s your job to bring the two together. You’re the matchmaker, the facilitator and the go-between in this important relationship. Learn more about how to achieve this from VinSolutions!

Mazda Leads Most-Seen Auto Ads Chart

The No.1 ad for the week of Jan. 13 is Mazda’s spot for the “first-ever” CX-30 subcompact CUV.

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Food for Thought for Car Dealers: Impossible Whopper

I can only imagine what internal debates occurred at Burger King regarding the meatless hamburger.

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