MARCH 6, 2020

Hey there. Welcome to the WardsAuto Dealer 5 for Friday March 6. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Dealers are focusing on turning inventory quickly, pricing vehicles correctly from the start and reconditioning used units faster, according to a CarGurus survey.

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Introducing Acxiom Auto 360: Combining Consumer Data + Financial Data. A single data-marketing tool using best-in-industry capabilities combining household data sets with credit header data and adding insights to influence a customers next buying decision. A data solution so easy-to-integrate, OEMs and dealers will have a seamless link to additional sales without a disruption to your processes. Watch the Video

For the third week in a row, a Lincoln ad tops iSpot.tv’s ranking of the most-viewed automotive commercials. Watch the top five spots here.

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Find out why you need a profit-first inventory strategy.
Hear from Brad Kokesh, General Manager of Inventory+ at DealerSocket, about why his team has been focused on a profit-first inventory management strategy for their dealers since the beginning. They call that strategy Profit Per Day™, find out why you'll call it a game-changer in this margin-compressed market.

The downside to not having as much excess inventory is that unplanned production stoppages – such as from the coronavirus effect – can quickly cause dealer lot shortages. Click here and scroll down to see our trend chart.

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New RegUSA® simplifies complex cross-border deals in 5 ways.
Now you can gain guidance on collecting only relevant information, compare deals side by side, identify which documents are needed and any conditions required, as well as confirm data accuracy and progress deals faster for all your out-of-state deals.

Twenty-one percent of car owners say they would disable certain safety features after buying a new car, according to an Insurance.com survey.

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Cars.com put together this fact sheet called "Coronavirus and Car Buying: What You Should Know."

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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