Candy, liquor, a convenience store chain, even frozen food, Deadpool has hawked it all with his usual grim self-awareness ahead of the May 18 release of the anti-hero's sequel film. Twentieth Century Fox, the studio behind Deadpool 2, developed an elaborate anti-marketing marketing campaign for the witty super-mercenary, played by Ryan Reynolds, that winks at...
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May 21, 2018
Brand Marketing Daily
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How Deadpool 2’s Elaborate Campaign Transformed the Anti-Hero Into the Anti-Marketer
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