View in your browser November 3, 2021
  JCK News Daily
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De Beers Brings Back “A Diamond Is Forever” For Brand-Building Campaign
While past “Forever” ads promoted the entire industry, the new “I Do” will tout only the name De Beers and its associated brands.
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Photo courtesy of De Beers
MORE NEWS
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JCK Pro: How to Activate TikTok for Your Business
TikTok experts walk you through using the video-sharing app to promote your brand, build engagement, and capitalize on peak shopping periods. No dancing required!
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Hodinkee Appoints Chief Product, Technology Officer
Andy Shin has more than 20 years’ experience building software for consumer internet and e-commerce companies.
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How I Got Here: Mary Wood’s Journey From Accountant To Jewelry-Maker
The Texas-based jeweler says the company is getting ready to launch nationwide through a partnership with Good Morning America Deals & Steals. 
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FROM THE BLOGS
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Citrine Is Spectacular: Fine Jewels In November’s Birthstone
Brittany Siminitz, Contributing Editor from On Your Market
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