WardsAuto Dealer 5
WardsAuto Dealer 5
 

NOVEMBER 15, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Nov. 15. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

The days of managing used-car inventory by gut instinct are over, done, finished. So says dealer Sam Slaughter during an Autoline Spotlight video presented by WardsAuto. The program focuses on the latest in dealer lending and borrowing. Click here to watch it.

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Automotive retail is more than just a numbers game; it’s about building relationships and with VIP customer experiences. Every interaction in the customer journey impacts your bottom line. Learn how ELEAD1ONE helps dealers sell more with intuitive and transparent sales, service and marketing solutions that drive profitable results. 

2.

The iconic VW Beetle has been around for a long time. Now the German automaker is considering whether to go electric with the Bug.

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3.

Here are quick hits on all 23 vehicles evaluated as part of the 2017 Wards 10 Best User Experiences competition. Many of these comments come from score sheets submitted by WardsAuto editors.

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Auto dealerships need to redefine the new 4Ps of Automotive Marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the 4Ps in context of a rapidly evolving industry.

4.

Here's your last chance to register for today's (free) WardsAuto webinar with vAuto’s Brian Finkelmeyer who will share information and insights on the likes of inventory and pricing strategies. It will be worth attending. Register here.

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5.

Now for the latest dealer news from  CBT Automotive.

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What good is a flashy new car if you don’t know how to drive?
DMS technology is only as good as the company behind it. To get the most out of your tech, you need a dedicated expert whose sole focus is the success of your dealership. Download our guide to discover the winning combo to help your dealership thrive.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...