There’s been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court case over the data warehouse adds another layer. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | There’s been a lot of speculation about the value of Acxiom to Omnicom’s acquisition of IPG, but an ongoing court case over the data warehouse adds another layer. | | |
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howdy! | | | | | Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year. | | |
| | | | | While traditional viewing audiences fragment and decline, TV advertising prices remain strong. | | |
howdy! | | | | | Is X’s big bet on video real growth or just a number’s game? | | |
| | | | | From Digiday’s sister brand Modern Retail: By keeping objectives specific and current, brands can pivot to address risks that will inevitably vary and evolve, ensuring retail businesses consistently know what consumers are looking for from their loyalty programs. | | |
howdy! | | | | | Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances. | | |
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| | | | | In digital media, more concern and money are often given to brand safety when a minor malware outbreak can cost publishers and ad tech companies six figures in lost revenue. | | |
howdy! | | | | | Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become. | | |
howdy! | | | | | How Omnicom’s proposed acquisition of IPG keeps marketers guessing. | | |
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