Data-driven CMO | Panera’s new AR ads Top behaviors based on insights from Domo about how to become more data-driven and successful.
ClickZ Daily: November 5, 2019 |
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| What does a data-driven CMO do to stand out from the rest? First up today, we look at behavioral insights from Domo that will set you up for success. Next, Panera yesterday released an AR ad unit — which they say is the first of its kind for the food industry. The ad is accessible on mobile and lets users rotate food items and share the experience across Snapchat, Instagram and Facebook. We also have an exciting month for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders. Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card. |
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Strategy & Leadership Emily Alford What does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successful. |
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AR & VR Barry Levine Playing with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industry. Read more |
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| Ecommerce Emily Alford 68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search. Read more |
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| Industry Developments Kimberly Collins 54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Read more |
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| Data & Analytics Kimberly Collins CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journeys. Read more |
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| Digital Marketing Abha Bajaj Head of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read more |
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| Digital Marketing Tereza Litsa Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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