Darrell Alfonso: The attributes of an effective martech stack Martech expert Darrell Alfonso tackles the pitfalls and best-practices to scale communications and automate manual tasks
ClickZ Daily: Dec 12, 2022 |
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| Good morning! Martech is a buzzword many marketers have come to fear. But at its best, martech allows organizations to scale communications and automate manual tasks that would otherwise stifle creativity. Defining the right needs for your organization and customers becomes clouded when endless technology providers claim to have the right solution for your brand. Award-winning Martech expert Darrell Alfonso offers the best practices and pitfalls for marketing technology that supports brand building and revenue generation alike. Did you know, US companies lose $42B per year on fraud and annually spend about $9.6B on fraud prevention? This cost however can be saved if businesses harness key elements of email address data. Understand how you can create the first line of defense against potential fraudsters with this guide on global fraud prevention by AtData. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. |
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Email Kath Pay When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read more |
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| Data management Tim Ringel In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies continues to diminish while the need for deep consumer insights remains necessary. Read more |
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| Personalization Benjamin Broomfield The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email personalization across its digital divisions. Read more |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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Marketing Masters Podcast |
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Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Strategy Benjamin Broomfield Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers through this one-of-a-kind sports sponsorship. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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