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Selecting the right key performance indicators and "deeply understanding your ideal customer" are the underpinnings to a "robust sales process [that] can help your business survive even the toughest of times ... no matter the economy," writes Lewis Schenk, director of Boost Media Agency. Diversifying beyond a single sales channel, offering incentives to boost sales volume and making the most of automation and other technology also lead to what Schenk calls a bulletproof strategy. Full Story: Entrepreneur (10/2)
Mastodon, which positions itself as an alternative to X (formerly Twitter), gained 486,000 new users in 2022 with 1.8 million monthly active users. The nonprofit plans to make its interface more user-friendly and establish a U.S. branch to help build on last year's 1,614% increase in donors. Full Story: TechCrunch (tiered subscription model) (10/2)
Netflix thinks outside the box to boost fan engagement Netflix is taking a page from Disney's playbook and increasing its investments in merchandise related to popular shows to increase fan engagement and keep viewers talking about shows in between seasons. Netflix has historically waited until a show proves popular and then licensed merchandising rights to other companies, but is now accelerating in-house merchandise production while also creating fan experiences related to fan favorites. Full Story: The Wall Street Journal (10/2)
Real Estate Trends
Dark colors give impression of luxury in kitchen design Expert suggestions for designing a kitchen that looks luxurious without breaking the bank include implementing a well-thought-out lighting plan, opting for open shelving to make the space feel expansive and choosing dark colors for a rich aesthetic. Full Story: Livingetc (10/2)
UBS calls for enhanced focus on retrofits UBS Group AG is calling for real estate investors to commit more of their assets to sustainability-focused improvements of older buildings in what it has referred to as a "retrofit revolution." Property owners sometimes prefer to demolish old structures and build new ones, but retrofitting "can improve rental yields, add value to buildings over time and safeguard them against becoming stranded assets," according to Michael Baldinger, chief sustainability officer at UBS. Full Story: Bloomberg (10/3)
Technology & Innovations
Architects say AI could help design iterations Experts predict artificial intelligence will help architects automate some aspects of design, from routine tasks to design iterations. AI "could potentially amplify the work of one architect into the power of three and allow us to iterate like never before," say Emily Glynn and Mansel Haynes, the founders of Archisource. Full Story: BIM+ (UK) (10/3)
Fair & Equitable Housing
Supreme Court won't hear case on New York's rent control The Supreme Court has declined to hear a case challenging New York's rent control system, which ties maximum rents to the cost of living. In addition, the court opted not to hear a challenge to a rent control ordinance in Los Angeles. Full Story: BNN Bloomberg (Canada) (10/2)
Legislation & Regulation
Yellen sees resilience in U.S. economy Treasury Secretary Janet Yellen expressed optimism about the U.S. economy's resilience, which has led to questions about the future trajectory of inflation. "Short term inflation is coming down in the context of an extremely strong labor market," Yellen said. Full Story: BNN Bloomberg (Canada) (10/3)
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