Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing. | | |
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howdy! | | | | | Canvas’ full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel insights | | |
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| | | | | According to a new Digiday and Optable survey, 77% of publishers describe investment in data collaborations as “important” to their overall monetization strategies, with 5% describing it as “mission critical.” | | |
howdy! | | | | | Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year. | | |
| | | | | Windstar Cruises leveraged an identity-driven strategy to allocate budget to the highest-performing tactics, refine messaging based on audience behaviors and adjust campaign tactics in real-time for improved engagement. | | |
howdy! | | | | | TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call. | | |
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| | | | | Within an end-to-end environment, AI can ingest real-time data across planning, activation, optimization and measurement. This kind of system-wide intelligence doesn’t just create efficiencies — it drives competitive advantage. | | |
howdy! | | | | | One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans. | | |
howdy! | | | | | After months of anxiety and speculation, Google’s AI Mode in search has arrived. Here’s what it means for publishers. | | |
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