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Featured Blog article
What is B2B account-based marketing & why should you care?
about 23 hours ago

For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus.

Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach.

Has Amazon Prime Day 2016 made up for 2015’s #PrimeDayFail?
about 18 hours ago
What brands can learn from Nintendo’s digital transformation and Pokemon GO
about 19 hours ago
Pat Symons, CTO of Williams, on why VR will shape the future fan experience of F1
about 21 hours ago
How Dyson is bringing technology to life in its new London flagship store
about 21 hours ago
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Featured Research
The Convergence of Marketing and Sales
13 days ago

The Convergence of Marketing and Sales report provides a framework to assist a manager's journey in deciding whether or not to converge marketing and sales. The report aims to identify best practice approaches and techniques, and includes real-life examples illustrating how marketing and sales have a pivotal role in digital transformation.

The Future of Celebrity Marketing
8 days ago

The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. It looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with.

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Upcoming Training
Fast Track Digital Marketing -
London, 14 Jul 2016
Fashion & Beauty Monitor - Digital Content Strategy - 8 places left
London, 14 Jul 2016
Social Media Paid Advertising -
London, 18 Jul 2016
Mobile Usability and UX - 6 places left
London, 19 Jul 2016
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Upcoming Events
The Tension in B2B Customer Experience Management -
, 14 Jul 2016
Using Data & Analytics to Optimise the Customer Journey - Sold out
London, 14 Jul 2016
Creative Programmatic: Building Brand Value -
London, 14 Jul 2016
Mobile Marketing -
London, 14 Jul 2016
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