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Featured Blog article
Three things that show the scale of the ad fraud challenge
about 21 hours ago

Ad fraud is a topic that cannot be ignored.

At Econsultancy conferences, any discussion of programmatic media comes with the obligatory debate about building transparency into an ecosystem where the advertiser so often lacks control.

I thought I'd write a short post simply stating the scale of the problem with three facts.
What challenges are Australia's marketers facing with technology and customer experience?
about 8 hours ago
Eight intriguing US digital marketing stats from the past week
about 18 hours ago
Is raw candor a good or bad thing in social media?
about 20 hours ago
11 of the most memorable 'brand' #hashtags of all time
about 22 hours ago
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Featured Research
Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search
10 days ago

This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy
10 days ago

This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.
View all Research
Upcoming Training
Online Copywriting - Advanced - 3 places left
London, 5 Apr 2016
Creating Superior Customer Experiences -
London, 5 Apr 2016
Persuasive Design -
London, 8 Apr 2016
Fast Track Digital Marketing -
London, 12 Apr 2016
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Upcoming Events
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Manila) -
Manila, 5 Apr 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Singapore) - 4 places left
Singapore, 7 Apr 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Jakarta) -
Jakarta, 14 Apr 2016
Effective leadership in the digital age: What it means to be a digital leader -
London, 14 Apr 2016
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