| | | | | | VisitScotland is the latest company to experiment with VR technology. Created to celebrate the Year of Innovation, Architecture and Design 2016, its new ScotlandVR app offers users a 360-degree tour of the country’s most famous landmarks. While I will have to reserve my judgement on the app for now, it’s yet another example of VisitScotland’s innovative use of digital technology. |
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| A message from our sponsors: |
| Are you getting the most from your audience segmentation? |
| Traditional segmentations tend to be updated on a two to five year cycle but basing major marketing investments on old data is no longer good enough. YouGov’s dynamic segmentation tools keep segments updated on a rolling basis so you know how your audience is changing as they are changing. |
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| 2017 Email Marketing Census |
| | Where will you focus your email marketing this year? Last chance to take part in the industry's biggest email marketing survey and get a copy of the resulting report, packed with trends, insights and advice. | |
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| | | | | | | The Understanding the Customer Journey in Asia Pacific report, produced in association with Emarsys, is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia Pacific, carried out between August and October 2016. |
| Econsultancy's Online Video Best Practice Guide covers the four pillars of successful online video strategy in detail with advice, tools and technology tips from across the industry. The four pillars include: understanding audiences, creating content, managing distribution and measuring and attributing success. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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