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Featured Blog article
The 15 biggest moments in marketing since the launch of the iPhone
about 20 hours ago

Steve Jobs unveiled the first iPhone in January of 2007.

It turned out to be an important moment in technology, society more generally and, ergo, for marketers, too. But what about in the intervening years (10 at time of writing), what were the biggest moments in marketing?

Here's my attempt at a list of 15. In what you may think of as a cop out, I haven't ranked each event (my head is safely below the parapet).

How Mr & Mrs Smith differentiates itself from digital competitors
about 18 hours ago
Forget the headlines, ad tech's best days lie ahead
about 18 hours ago
Five examples of brands using interactive video
about 21 hours ago
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Featured Research
2017 State of Digital Transformation in Financial Services
8 days ago

The 2017 State of Digital Transformation in Financial Services report highlights the challenges facing marketers in FSI, their pain points in facing radical disruption from new technologies, and marketing plans for the future within the sector. Competition from new directions is forcing FSI marketers to think differently, and most see the solution to new challenges in raising digital marketing spend and maturity.

The New Face of Luxury: Maintaining exclusivity in the world of social influence
about 13 hours ago

'The New Face of Luxury' is an online survey report produced in association with Fashion and Beauty Monitor, exploring how the luxury fashion, beauty and lifestyle sector is embracing influencer marketing. In addition, the report features in-depth the opinions of global luxury fashion and beauty influencers and brands as well as senior level marketers. 

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London, 26 May 2017
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London, 6 Jun 2017
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London, 24 May 2017
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, 24 May 2017
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