| | | Silicon Valley icon Steve Wozniak will headline this year's Festival of Marketing. The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London. |
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A message from our sponsors: |
Connect your channels. Reconnect with your customers. |
Read our white paper, ‘Shifting campaign performance into high gear’, and learn how to; Bring all your data together for a complete picture of the customer, Use segmentation to find individuals within your audience & Guide each customer through an individualised journey across channels. |
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| | | The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. It looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with. |
The Taking Advantage of the Mobile Opportunity report, produced by Econsultancy in association with Adobe, examines the extent to which marketers have embraced mobile marketing, and how organisations are approaching and implementing mobile strategies. The report is based on a global survey of more than 4,000 marketers and digital professionals carried out between April and May 2016. |
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| | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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