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Featured Blog article
Six ways brand marketers can bring the funny without being cringeworthy
about 19 hours ago

People like stuff that makes them laugh, according to a new study of one person (me).

Laughing was found to be conducive to feelings of wellbeing, and the providers of that laughter were likely to be viewed with feelings of positivity and even warmth. Fact. 

We don't need to cite a load of research to know that, in marketing as in life, humour works. It makes us feel good, it makes people more attractive, it lightens our day; hell, sometimes it even gets people to share content by brands.

How Adidas uses digital to enable powerful experiences
about 21 hours ago
Digital crisis comms: How TfL's social media team copes with Tube strikes
about 22 hours ago
How WAH Nails is using VR to enhance the salon experience
about 22 hours ago
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Finalsite UK: Front End Web Development Team Leader (HTML5 / CSS / Javascript)
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Featured Research
Retail Statistics Compendium
20 days ago

Econsultancy's Retail Internet Statistics Compendium is a comprehensive collection of the most recent retail sector statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

2017 State of Digital Transformation in Financial Services
7 days ago

The 2017 State of Digital Transformation in Financial Services report highlights the challenges facing marketers in FSI, their pain points in facing radical disruption from new technologies, and marketing plans for the future within the sector. Competition from new directions is forcing FSI marketers to think differently, and most see the solution to new challenges in raising digital marketing spend and maturity.

View all Research
Upcoming Training
Digital Transformation in Practice -
London, 17 May 2017
Fast Track Digital Marketing - 5 places left
London, 18 May 2017
Content Strategy, Editorial Planning & Content Calendars -
London, 23 May 2017
Online Copywriting - Advanced - 1 place left
London, 26 May 2017
View all Training
Upcoming Events
Digital Therapy Live -
London, 17 May 2017
Creating Compelling Content -
London, 24 May 2017
Data Driven Marketing -
London, 24 May 2017
Digital Transformation: The Future of HR -
, 24 May 2017
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The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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