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Featured Blog article
Mobile programmatic: The basics that CMOs need to know
about 18 hours ago

Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.

For marketing leaders new to programmatic and the implications of mobile, here's a primer.

All the information comes from The CMO's Guide to Programmatic, our new report, in association with Audience Science.

Snapchat’s user base is getting older: How should marketers respond?
about 17 hours ago
Amazon might be ditching the discount, sort of
about 17 hours ago
Coca Cola UK launches YouTube channel to connect with young adults
about 21 hours ago
How Selfridges’s Body Studio blurs the lines between digital & in-store
about 22 hours ago
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A message from our sponsors:
Strategy Guide: Unleashing Earned Content for Modern Success
The volume of visual content being produced in our world today has grown at an incredible fast pace, as users share their experiences on platforms such as Facebook, Instagram, and Snapchat. We call this visual user-generated content, “earned content.” In this strategy guide, readers will learn how to collect, curate, permission, and activate images already being created by their loyal customers to develop more authentic marketing experiences, and deeper customer relationships.
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Hotel Chocolat: Affiliate Marketing Executive
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Featured Research
The Convergence of Marketing and Sales
8 days ago

The Convergence of Marketing and Sales report provides a framework to assist a manager's journey in deciding whether or not to converge marketing and sales. The report aims to identify best practice approaches and techniques, and includes real-life examples illustrating how marketing and sales have a pivotal role in digital transformation.

The Future of Celebrity Marketing
3 days ago

The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. It looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with.

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Upcoming Training
Intensive: Mastering eCRM - 5 places left
London, 12 Jul 2016
Creating Superior Customer Experiences - 6 places left
London, 12 Jul 2016
Fast Track Digital Marketing -
London, 14 Jul 2016
Fashion & Beauty Monitor - Digital Content Strategy - 10 places left
London, 14 Jul 2016
View all Training
Upcoming Events
The Tension in B2B Customer Experience Management -
, 14 Jul 2016
Using Data & Analytics to Optimise the Customer Journey - Sold out
London, 14 Jul 2016
Creative Programmatic: Building Brand Value -
London, 14 Jul 2016
Mobile Marketing -
London, 14 Jul 2016
View all Events
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