Featured Blog article |  |
 |  |  | Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.
For marketing leaders new to programmatic and the implications of mobile, here's a primer.
All the information comes from The CMO's Guide to Programmatic, our new report, in association with Audience Science. |
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A message from our sponsors: |
Strategy Guide: Unleashing Earned Content for Modern Success |
The volume of visual content being produced in our world today has grown at an incredible fast pace, as users share their experiences on platforms such as Facebook, Instagram, and Snapchat. We call this visual user-generated content, “earned content.” In this strategy guide, readers will learn how to collect, curate, permission, and activate images already being created by their loyal customers to develop more authentic marketing experiences, and deeper customer relationships. |
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 |  | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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