| | | | | | KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing. She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch. Here's a recap.. |
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| A message from our sponsors: |
| Tighten the strings on your data strategy |
| If you’re looking to gain top tips and invaluable insight into all things Data, come along to our Data Storytelling Conference on Tuesday 1 November. Expect cutting edge intel on how best you can utilise data, hear from the pioneers in data-led campaigns, and network with like-minded brands, agencies and technology providers. |
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| | | | | | | This is the eighth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates. |
| The Voice of the Influencer report, produced in association with Fashion and Beauty Monitor, considers the characteristics and motivations of influencers, assessing trends they're observing through their brand collaborations, gaining detailed insight into what matters most and how they like to work. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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