| | | | | | With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital presence. From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that's increasingly looking for reassurance before parting with their cash. |
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| A message from our sponsors: |
| Strategy Guide: Unleashing Earned Content for Modern Success |
| The volume of content being produced in our world today is, for lack of a better term, overwhelming. And much of that content is visual, as users share their experiences through images on platforms such as Facebook, Instagram, Pinterest, WhatsApp and Snapchat. In fact, on those networks alone, more than 22,000 images are now uploaded per second. |
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| | What do you do if you have a very very short shoe string? How do you create content when you have too much to cover? Discover what works and what doesn’t at the Festival of Marketing with Graham MacFadyen, Head of Digital & Marketing Ops from The British Library. Don’t delay – check out the Festival agenda & book your pass today. | |
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| | | | | | | The Convergence of Marketing and Sales report provides a framework to assist a manager's journey in deciding whether or not to converge marketing and sales. The report aims to identify best practice approaches and techniques, and includes real-life examples illustrating how marketing and sales have a pivotal role in digital transformation. |
| The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. It looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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