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Featured Blog article
Forget learning to code; what should marketers really know?
about 18 hours ago

It is a common refrain on industry blogs - "marketers should learn to code" - but it doesn't really make sense.

Hands up, I've said it myself in the past. But what I was really referring to was learning the very basics of code, so marketers can get better at working with analytics, agencies and their tech teams. 

What are dark Facebook posts?
about 16 hours ago
How retailers are targeting Generation Z
about 21 hours ago
Four key content marketing principles
about 22 hours ago
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Featured Research
B2B Digital Trends 2016 - 2017
28 days ago

This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.

Digital Agency Rate Card Survey 2016
8 days ago

This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers more than 50 individual job roles and breaks down rates by agency size. Useful for agencies and those working client-side.

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Upcoming Training
Programmatic - 4 places left
London, 24 Nov 2016
B2B Marketing: From Leads to Revenue Generation - 5 places left
London, 24 Nov 2016
PPC - 6 places left
London, 24 Nov 2016
Mobile Usability and UX -
London, 29 Nov 2016
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Upcoming Events
Understanding the Customer Journey in Asia Pacific -
, 29 Nov 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty -
Mumbai, 29 Nov 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty -
New Delhi, 1 Dec 2016
State of Cross-Channel Marketing in Australia and New Zealand -
, 9 Dec 2016
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