| | | | | | Digital is transforming the way consumers want to interact with banks and financial services companies. Consumer demand for mobile and digital channels is forcing large antiquated institutions to rethink the way they do business. |
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| A message from our sponsors: |
| Marketing Personalisation: Let The Data Do The Work |
| You can execute some really effective email and mobile marketing campaigns if you’re collecting – and using – the right customer data. But if you aren’t getting the data part right, your personalized interactions won’t be very personal; they could even hurt your business. |
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| Is your organisation keeping up with changing consumer expectations? |
| | Take part in our Implementing a CX Strategy survey and as thanks for sharing your insights, you'll get a complimentary advance copy of the resulting report. This short, five-minute survey is relevant for both client-side and agency respondents. | |
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| | | | | | | No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. The Fundamentals of Email Marketing report will help marketers understand, implement and execute email strategies to maximise return on investment in this channel. |
| This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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