| | | Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far. |
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| | | This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available. |
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| | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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