| | | | | | Brands that employ design thinking are perhaps easier to spot than they used to be. That's because we interact with many fast-growing digital businesses primarily through our screens. So, for a service like Deliveroo (which delivers somebody else's product), aside from meeting the delivery person at the door, we know the brand purely as an app experience (and from noting the colourful riders in the street). |
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| Transforming mobile user experience |
| Mobile users addicted to their devices demand unique experiences from their brands - and get pretty frustrated when they don’t get them. Finally, thanks to a new breed of technologies and analytics, brands can now deliver superior mobile UX, enabling dramatic improvements to user journeys. This report presents actionable insights to improve your mobile UX based on 6 months of data, across 7 countries from 80 leading ecommerce brands including Unilever, L’Oreal, Accor Hotels and Renault. |
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| | | | | | | The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers. To help marketers break free from these processes that are stopping them from capitalising on the opportunities that more agile, disruptive companies are enjoying, The New Marketing Reality report, produced in association with IBM Watson Marketing, identifies some key areas ripe for change. |
| The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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