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Staying Relevant: Redefining how Accounting Firms Deliver Services (California CPA) - As clients evolve and are more driven by technology, accountants must meet their needs in new ways. ADVERTISEMENT Share our news via Twitter and Facebook, on your personalized news page. MORE HEADLINES How to Prepare Your Firmâs Marketing Budget and Plan (Accounting Today) - Every good marketing plan and budget is intrinsically linked to the firmâs strategic business goals. After all, you must understand what your business wants to be and where it wants to go in order to market it effectively. Gain the Confidence to Pitch Ideas at Work (JofA) - Pitching a new idea at work can be intimidating. Nguyen and two career coaches offered several suggestions on how to get management and colleagues to buy in to your ideas: IRS Collected $3.5 Trillion in 2018, Processed 250 Million Income Tax Returns (CPA Practice Advisor) - The IRS received and processed more of every major type of form during FY 2018 than during the prior year, with the exception of estate tax returns; those filings were down slightly less than 1 percent compared to the prior year. Simplifying the Rube Goldberg Tax Code (The Tax Adviser) - Similar to a Rube Goldberg contraption, the Internal Revenue Code is needlessly complex. Here are a few ideas for simplification and a request for readers to suggest others. Taxation Accounting/Audit |  TOP 5 MOST READ
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