Photo: Benjamin RobertsThe Lure of Work Eric Kelderman, The Chronicle of Higher Education SHARE: Facebook • Twitter The Bertch Cabinet company in Waterloo, Iowa, desperately needs workers. Signs hanging from the metal siding of its factory buildings are large enough to read on the state highway as you drive by: “Full and part-time positions are available, starting at $18 an hour.” In Iowa, higher education enrollments are falling as businesses recruit high school graduates. Can colleges come up with a better pitch? |