| | | | Webinar: The Consumer Trends Index 2023
February 23rd, 2022, 1pm GMT
Listening to consumers is more important than marketing to them. And with a looming global recession after several years of economic disruption, this has never been more pertinent. That’s why we surveyed over 10,000 global consumers on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.
Tune in to hear Tim Glomb, VP Global Content at Marigold, discuss findings from the 2023 Digital Consumer Trends Index with Econsultancy Research Director Jim Clark.
Webinar hosted by Marigold |
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Digital Shift: Q1 2023
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition. |
The Fundamentals of Digital Advertising
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns. |
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