| A CYNOPSIS MESSAGE | | Celebrating Media’s Emerging Talent The 4th Annual Cynopsis Rising Star Awards NOMINATE BY 10/4 This unique awards program honors stand-out performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, sports, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments. ** TAKE A PEEK AT THE FUN WE HAD LAST YEAR ** |
SPONSORSHIP & PROMOTION
Philips Arena in Atlanta is being renamed after State Farm locked in a deal to snag naming rights to the venue, now called State Farm Arena. The venue is expected to reopen in October as the Hawks celebrate their 50th year in Atlanta. Reports state that the price tag for the arena name change hovered around $200 million. This year’s College Colors Day is slated to take place on Aug. 31, when more than 195 million college fans nationwide to unleash their colors by wearing gear to support their favorite school. The annual holiday, created by IMG College Licensing (IMGCL), sees fans rep their college colors and share photos and video on social media using the hashtag #CollegeColorsDay. Fans can also visit www.CollegeColorsDay.com for 30% cash back on new collegiate merchandise and can also use the website to enter for the chance to win a variety of prizes. Meanwhile, ESPN kicked off Everything Matters, the inaugural spot in a fan-first campaign that is part of the ongoing “Who’s In?” effort. Schools represented in the initial kickoff spot include: Alabama, Georgia, Oklahoma, Michigan, Penn State, Ohio State, USC, Texas, Washington. Notre Dame, Clemson, Texas A&M, UCF and Miami. The campaign will run across ESPN and ABC platforms during the college football season, with new spots in rotation as the season progresses. Sept. 9 sees Buffalo Wild Wings unveil a new partnership with DraftKings for a custom game that will be exclusively available in all Buffalo Wild Wings restaurants this 2018 football season in addition to a new advertising campaign, titled “Escape to Football”. Blazin’ Fantasy Football will be available on mobile through the Blazin’ Rewards App, and made exclusively available to guests at Buffalo Wild Wings restaurants, offering multiple chances to win prizes such as free wings for a year, Buffalo Wild Wings Gift Cards, Blazin’ Reward Points, and more. There will be a total of 600 weekly winners. The U.S. golf industry is launching the #inviteHER campaign for current golfers to encourage the women in their lives to start playing. Powered by the LPGA Women’s Network and WE ARE GOLF’s Women’s Task Force, golfers – men and women alike – are encouraged to bring friends, colleagues and family to join them on the course through online resources and social media assets. “The appetite for golf is at a historic level with a latent demand of 38 million Americans,” says Steve Mona, CEO of World Golf Foundation, administrator of WE ARE GOLF. “Last year, 35 percent of the game’s 2.6 million new players were female and we are confident #inviteHER is a huge step in the right direction to continue increasing this number while making the game more inclusive.”
Monumental Sports & Entertainment reached a multi-year extension with Lexus, which includes retaining the full naming rights of the suite level at Capital One Arena, home of the 2018 Stanley Cup Champion Washington Capitals and Washington Wizards, and the Lexus Parking Garage. In addition, Lexus will remain an official vehicle of Capital One Arena. DIGITAL & STREAMING
FanDuel Group and global publishing platform Minute Media announced the launch of The Duel, a fan-generated digital platform focused on fantasy sports and sports betting news and information. The partnership will, according to the announcement, “blend together authentic, fan-fueled editorial content alongside expert-led video and audio programming for the growing segment of fantasy sports and betting fanatics” and serve as a hub for the most popular fantasy sports, betting, and sports entertainment content across NFL, NBA, MLB, NCAAF, NCAAB, and PGA. The platform will also feature expert audio and video content from popular FanDuel personalities including JJ Zachariason, Jim Sannes, and Brandon Gdula. Facebook Watch is going global, announcing that the platform will now be available everywhere. The company reports that every month, more than 50 million people in the US come to watch videos for at least a minute in Watch — and total time spent watching videos in Watch has increased by 14X since the start of 2018. In addition, the company is launching its Ad Breaks product in more countries around the world, starting with the UK, Ireland, Australia, and New Zealand. ESPORTS
In this week’s edition of Cynopsis Esports… Stadium makes esports pact with ESP Gaming ESL Pro League locks in season eight CS:GO plans Golden Guardians get Fathead treatment Toyota’s Thailand maneuver Riot makes a vow LoL’s LA Lane
THE MAIN EVENT
Primetime at the US Open on ESPN2 at 7p. |
| A CYNOPSIS MESSAGE | | SAVE THE DATE The Cynopsis Digital Model D & Digital “It List” Awards November 9th, 2018 | ThreeSixty, NYC Save the date for the 6th Annual Cynopsis Digital Model D & It List Awards. Join in on the action as digital’s best and brightest honor those who have excelled in digital content, marketing, advertising and social media. **Finalists will be announced in mid-September** |
ON THIS DAY in 1905: Ty Cobb of the Tigers makes his major league debut. In the Know: Who is the last college football coach to win a national title in his first season (FBS level)? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Three teams from “Power 5” schools have never recorded a 10-win season in college football. Name two. Answer: Vanderbilt, Indiana and Iowa State. Kudos: Joe Isabella-WCBS-TV/NY; Tom Wetzel-MMSI/Warwick; Mike May-PHIT America/Wellington; Kevin McIntyre-Amayse Inc./Boston; Tom Moore-Kalt Productions/LA
Later - Chris
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY CONTENT MANAGEMENT COORDINATOR
TV ONE
Silver Spring
Create workflows/procedures for submission of Salesforce orders req’d for all on-air content prior to transmission to the uplink facility. 3+ yrs exp working in Commercial Ops, Post Prod, or Cable TV Ops envir. Exp using SF, Broadway, or SIMS is pref’d.
Full info/apply HERE JOB OPENING: SR RESEARCH ANALYST/CAA/LA: Support rsch team in efforts to provide internal/external clients meaningful analysis and presentations on prgrm performance using various Nielsen systems. Min 3 yrs working exp in a TV research det Syndication, Broadcast or Cable network experience pref’d. Full info/apply HERE (9/6) JOB OPENING: DIGITAL AD SALES RESEARCH (ANALYTICS) MANAGER/Outdoor Sportsman Group/Denver/Chicago/NYC: Any one location. Experience leveraging a DMP to drive ad sales for our digital properties Min 1-3 yrs progressively resp exp dig. rsrch, dig. ad sales, web analytics or other new media rsrch. Full info/apply HERE (9/6)
JOB OPENING: TV PLANNER/BUYER/Blue Plate Media/Summit NJ: Prepare/execute/steward media plans & revisions. Negotiate ntwk buys on upfront & scatter. Agency exp a must. 2-4 yrs’ exp in active TV plan’g/buying on nat’l level. FT/Flex. Full info HERE Res w/salary hist to [email protected], Reference Cyn (9/6)
JOB OPENING: CONTENT MANAGEMENT COORDINATOR/TV ONE/Silver Spring: Create workflows/procedures for submission of Salesforce orders req’d for all on-air content prior to transmission to the uplink facility. 3+ yrs exp working in Commercial Ops, Post Prod, or Cable TV Ops envir. Exp using SF, Broadway, or SIMS is pref’d. Full info/apply HERE (9/6)
JOB OPENING:MGR, NON-SCRIPTED DEVELOPMENT/JUMA ENTERTAINMENT/Bucks County PA: Exc opp for show dvlpr who wants to help grow co while in trenches of show. Support dvlpmnt team. Mult yrs exp non-scripted rsrch, casting, & writing req’d. Strong editing skills a+. 3+ yrs exp unscripted TV dvlpmnt &/or prod. Full info/apply HERE (9/5)
JOB OPENING: P/T DIRECTOR, CLIENT SOLUTIONS/The Weather Channel/NYC: This is a job share, resp for the pre-sell function (strategy/execution) for AdSales Mktg team. Work closely w/prgrmng to identify opps for ad sales client sponsorships/partnerships/integration. 5+ yrs exp ind or similar role. Full info/apply HERE (9/5)
JOB OPENING: MARKETING ASSOCIATE/The Weather Channel/NYC: Help grow existing/new bus across our newly expanded portfolio through organizing client events and writing sales proposals. Also propose, plan & execute annual branded premium & client mailer strategy. BA deg 2-3 yrs exp similar role. Full info/apply HERE (9/5)
JOB OPENING: STRATEGIC SALES PLANNER/ACCOUNT MGR/MIRRIAD/NYC: Act as main connection for all bus. groups for US commercial sales/operations teams, supporting revenue generation & activation. 3+ yrs acct mngmnt exp across Dig/TV buying/plan’g & inv mngmnt. Good understanding of video ad ecosystem. Full info HERE Resume to: [email protected] (8/31)
JOB OPENING: PRODUCER/Spectrum News/Columbus OH: Produce assigned newscasts/news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. BA Deg broadcast journalism. 3 yrs TV news exp. Strong brdcst news writing ability. Full info/apply HERE (8/31)
JOB OPENING: PRODUCER/Spectrum News/MILWAUKEE WI: Resp for producing content for assigned shows/newscast. Participate in coord coverage of major stories, featured, breaking news & specials. Strong broadcast news writing ability. BA Deg broadcast journalism/communications. 3 yrs TV news exp. Full info/apply HERE (8/31)
JOB OPENING: ASSISTANT NEWS DIRECTOR/Spectrum Networks/Milwaukee WI: Resp for assisting the News Dir in overall plan’g, dvlpmnt & prod of all news programming, and providing day-to-day management of the newsroom. BA deg brdcst journalism & 8-10 yrs mngmnt exp (5+ yrs @affiliate) Full info/apply HERE (8/31)
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