A CYNOPSIS MESSAGE | CALLING DIGITAL’S TOP INNOVATORS We're searching for the most innovative executives in digital media who excel in digital content, marketing, advertising, social media to take their place on Cynopsis Digital's "It List." These are the people who shake up the status quo and are shaping digital media's future. Honorees will be announced in early September and the awards event will take place on Friday, November 9th at ThreeSixty in Manhattan. Questions? Contact Cathy Pearson at 203.899.8470. Nominate by AUG 8 |
SPONSORSHIP & PROMOTION UFC sewed up a new, multi-year marketing partnership with Trifecta Nutrition, the nation’s largest all-organic meal delivery service. Under the agreement, Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, launching a brand-new sponsorship category for UFC. In return, Trifecta will have a branded presence at the UFC Performance Institute and an activation presence at UFC’s live events. UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and Trifecta will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events. Bud Light is celebrating the Eagles Super Bowl LII victory with the release of limited edition “Philly Philly”- themed Super Bowl commemorative packs that will include Super Bowl LII Bud Light glassware and bottles. Overall, only 20,418 (corresponding to the date of their Super Bowl win) will be available starting Aug. 16, and they’ll be individually numbered and hold a chance for fans to win tickets to the Eagles’ season-opening game on Sept. 6. Menswear brand Mizzen+Main unveiled its first-ever TV commercial featuring Phil Mickelson. The commercial features Mickelson sporting the Mizzen+Main “Kennedy” style shirt while showcasing his dance moves as he tries to dodge golf balls on a driving range, while highlighting the brand’s performance dress shirts. DIGITAL & STREAMING The Los Angeles Dodgers Ownership, in partnership with Nomar Garciaparra and Aaron Trolia announced the launch of E|L1. This venture will look to help “solve the challenges facing today’s youth athletes and their families by providing players, teams, leagues, and their existing coaches with access to an elite curriculum and an always-on support system that prioritizes mental health and well-being.” For leagues and teams, E|L1 will alleviate some of the administrative and financial challenges by providing access to state-of-the-art technology and assistance with registration, team communication, marketing, advertising and fundraising. Crunchyroll premiered its first documentary, featuring Mike Daniels, the defensive end for the Green Bay Packers. The doc, titles He Was Anime, tells the story of how the world of anime propelled Daniels from his childhood as a bullied, skinny kid to one of the most formidable players in the NFL. Former NFL tight-end Martellus Bennett debuts his new podcast, Revenge of the Jocks, on PodcastOne Sportsnet. The weekly program explores the infinite world of creativity. Bennett will be joined by friends to discuss a broad spectrum of topics, including what it means to be a creative, activist, and overall culture-shaping world-changer. ESPORTS The Overwatch League made it official, signing its first two expansion teams as the organization heads to season two with Atlanta and Guangzhou, China becoming the next cities to enter the fray. The news was had been expected, with the Atlanta franchise being backed by Cox Enterprises, which partnered with Province, Inc. to form Atlanta Esports Ventures. The Guangzhou, China team will be supported by the Nenking Group, a financial and entertainment conglomerate, and owner of the Guangzhou Long Lions of the Chinese Basketball Association. Further details about official names, marks, and rosters for Atlanta and Guangzhou will be announced soon by each team in conjunction with the Overwatch League. Information about other new Overwatch League teams and the 2019 season schedule will be released at a later date. Madden NFL 19 unveiled its official ad to celebrate the game’s release on Aug. 10, featuring the likes of Nicki Minaj, Quavo of Migos, Chris Redd from SNL, Lil Dicky, DeAndre Hopkins from the Houston Texans, and Joel Embiid from the 76ers eGency Global, in collaboration with SMU Guildhall, announced the Bounty Royale Brawl featuring Fortnite, will be held during OP Live Dallas. According to Mark Nausha, Deputy Director of GameLab at SMU Guildlhall, “At OP Live, Epic will present an educational session on Unreal Engine, the middleware game engine developed by Epic, which is used by a good portion of the video gaming industry and in two-thirds of the games we’ve developed at SMU Guildhall. Fans will learn more about what Unreal Engine does and how to work with it.” Rivalry.gg announced a partnership with veteran esports journalist, tournament host and analyst Richard Lewis. The partnership, facilitated by IMG, will promote the importance of responsible and safe betting in esports. Kevin Wimer, co-founder of Rivalry.gg, commented: “Our partnership with Richard Lewis represents our commitment to supporting stalwart members of the esports community who have actively worked to end the unregulated and often predatory betting on esports. We believe Richard more than anyone has worked to uncover and expose the harm done by these sites.” THE MAIN EVENT Yankees/Red Sox on ESPN on Sunday at 8p. |
ON THIS DAY in 1986: The first NFL 'American Bowl' exhibition game at London's Wembley Stadium sees the Bears beat the Cowboys. In the Know: Which Premier League team holds the record for most consecutive titles, claiming three in a row two separate times? (Email [email protected] with your answer and be sure to include your name, company and city.) Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY DIRECTOR, SALES (esports) theScore NYC We create highly-engaging digital content that empowers the esports fan’s exp. Conceive/sell brand integrations & custom orig videos. Identify new business oppor. Execute campaign mngmnt strategies/plans. Close deals! 4+ yrs esports sales/BD exp. For full info/apply HERE JOB OPENING: AUDIENCE ENGAGEMENT SPECIALIST/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 4+ yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns. Full info/apply HERE(8/10) JOB OPENING: PRODUCER/EDITOR/NBCU/NYC: We are looking for a smart, enthusiastic and prolific producer who can write and produce daily news segments that will help shape the future of news. Thorough knowledge of current events, U.S. politics, and pop culture. 5+ yrs exp pref’d working on live daily shows or in & around a control room brdcst/cable. Full info/apply HERE (8/10) JOB OPENING: NEWSROOM MANAGER/NBCU/DC: Support our DC NBC News Bureau. Lead and Manage the Desk Assistant Program. Create a great talent pipeline for MSNBC and NBC News. Recruit, train and coach 15 Desk Assts. BA deg & 4 yrs editorial and/or production exp. Full info/apply HERE (8/10) JOB OPENING: DIRECTOR, SALES (esports)/theScore/NYC: We create highly-engaging digital content that empowers the esports fan’s exp. Conceive/sell brand integrations & custom orig videos. Identify new business oppor. Execute campaign mngmnt strategies/plans. Close deals! 4+ yrs esports sales/BD exp. For full info/apply HERE (8/9) JOB OPENING: DIRECTOR, BUSINESS AFFAIRS/Eko/NYC: Media/tech co. pioneering a new medium seeks Dir, Bus. Affairs to play a key role in shaping our relationships w/our key content partners. Oversee deal structure/negotiation w/prod partners. Min 5-7 yrs exp prod partnerships at a film/TV/media co. Full info/apply HERE (8/9) JOB OPENING: GRAPHIC DESIGNER/Female Quotient/LA: Fine-tune an existing color pallet and brand guide to build & evolve our organization both digitally and experientially. 3-5 yrs visual design experience, Mac proficient, expertise in Adobe Creative Suite, Keynote and Mailchimp. Full info/apply HERE (8/9) JOB OPENING: FREE-LANCE EDITOR (PART-TIME)/CharmTV/Baltimore: CharmTV is seeking a free-lance Editor to work on editing projects and produced content. Candidates should have experience with Final Cut X and Adobe After Effects. Resumes and portfolios should be sent to [email protected] (8/9) JOB OPENING: ANIMATION GRAPHIC DESIGNER (PART-TIME)/CharmTV/Baltimore: CharmTV is seeking a free-lance Animation Graphic Designer for opens and on-screen graphics. Candidates should have experience with Motion and Adobe After Effects. Resumes and portfolios should be sent to [email protected] (8/8) JOB OPENING: MANAGER, PRODUCT ANALYTICS/MUSIC CHOICE TV/NYC: Resp for product analysis & consumer insights to the organization & will partner in support of consumer product & sales initiatives. 5+ yrs product analysis experience preferably w/in music industry or cable industry. Full info HERE (8/8) JOB OPENING: PRODUCT MGR/EPIX/NYC: Create powerful, customer-focused video exp’s w/strong focus on e-comm & analytics. Provide our users w/best video exp that reflects the great content our brand carries. 3+ yrs exp mnging tech projects, 4+yrs exp w/Agile or Lean methodologies. Full info/apply HERE (8/8) JOB OPENING: WRITER(CONTRACTOR)/E! ONLINE/CA: Pitch & write daily articles/features/photo galleries w/focus on People’s Choice Awards content. Prepare & manage voting categories. Extensive day-of & weekend coverage w/some off-hours. FT, temp position. To apply email [email protected] w/subject line “Writer, E! Online” (8/8) JOB OPENING: RESEARCH SUPERVISOR/TVB/NYC: With strong analytical skills to translate secondary research data into compelling stories that advocate for local TV. Interact with TVB stations, agencies and assess measurement changes in industry. Min 5-7 years agency or TV experience. Full info/apply HERE (8/7) JOB OPENING: VP, CLIENT SERVICES/Direct Avenue Inc/San Diego: Own/manage client satisfaction & retention, billing & performance targets & dvlp/execute on strategies that will exceed targets. Min 15 yrs exp client services in agency envir, pref TV media. Proven exp in setting goals. Core Direct & Tableau exp. Full info/apply HERE(8/7) JOB OPENING: SR MGR, INTEGRATED SALES MKTG/ION MEDIA/NYC: Support sales team by dvlpng/executing creative on-air/digital sponsorships & branded content to leverage incremental revenue and new business from ntwrk advertisers. 3-4 yrs of mktg/Partnerships exp for a brdcst or cable network. 1-2 yrs exp TV prod. Full info/apply HERE (8/7) JOB OPENING: SR SALES PLANNER/ION MEDIA/Clearwater FL: Anchor a newly created dept & dvlp policies and procedures to ensure financial integrity of the organization. 4-yr degree w/5+ yrs Local Ad Sales exp in Pricing & Inventory ad sales plan’g and/or systems admin strongly pref'd. Full info/apply HERE (8/7) |
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