A CYNOPSIS MESSAGE | The Cynopsis Measurement & Data Conference August 2nd | 9AM | NYC Join the industry's top measurement experts (view speakers) as we explore new strategies for quantifying and crediting consumption of content and ads across devices. You’ll also have the opportunity to network and share insights with attendees from GroupM, Coca-Cola, Starcom, Del Monte, Marvel, Google, Hulu and MANY more. Seating is limited and last year's event sold out quickly so register today. Sponsored by: GroupM, Discovery, Data + Math, Nielsen, 605 and TV Time |
SPONSORSHIP & PROMOTION UFC locked in a partnership with Parimatch for a new, multi-year partnership that designates Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland. The deal also sees Parimatch serve as UFC’s first-ever marketing partner from the Commonwealth of Independent States region. Minor League Baseball is looking to break the Guiness World Record title for the Most people blowing a chewing gum bubble simultaneously. In partnership with Boehringer Ingelheim’s Breathless campaign, the league will look to raises awareness for the lung disease idiopathic pulmonary fibrosis. The world record title attempt will take place on July 11, at the 2018 Eastern League All-Star Game in Trenton, Throughout the 2018 season, 75 “Breathless™ Blowout” gamedays are taking place at 15 MiLB ballparks. DIGITAL & STREAMING Telemundo Deportes is adding new audio offerings for Amazon Alexa and Google for the final stages of the World Cup. Alexa, Amazon’s cloud-based voice service, will see fans able to access World Cup content with Alexa, by adding the Telemundo Deportes to their Flash Briefing in the Alexa app. In addition, fans can access Telemundo Deportes’ “Dia de Gallos” podcast daily and the official theme music for Telemundo Deportes, “Sueño de Campeones.” Google, meanwhile, has made Telemundo Deportes’ sports briefings available in Spanish. Each match, a briefing will be available recapping of the best action of the day during the 2018 FIFA World Cup, including who won the matches and how, as well as which teams are advancing the next rounds. Sony Crackle will debut upcoming original comedy series Rob Riggle’s Ski Master Academy on August 23, with a special advance debut on Amazon Fire TV through the Sony Crackle app starting Aug. 13. In addition, the free streaming network unveiled additional guest stars joining the series, includingDermot Mulroney (“My Best Friend’s Wedding”), Christopher McDonald (“Happy Gilmore”), Noël Wells (“Master of None”), David Arquette (“Amanda & Jack Go Glamping,” “Cleaners”), Jamie-Lynn Sigler (“The Sopranos”), Jamie Chung (“Big Hero 6”), Haley Joel Osment (“Future Man,” “Silicon Valley”) and more. Yahoo Sports’ Mike Oz, Jeff Passan and Tim Brown hit to host the first-ever live taping of the Yahoo Sports MLB Podcast. The team will kick off All-Star Game Day by discussing the 2018 season and will be joined by special guests at a studio right outside the ballpark. The event takes place on July 17 at noon. ESPORTS ESP Gaming is now dealing the World Showdown of Esports, a new multi-genre esports tournament series that will showcase fight card-style matches that showcase the best games, players and teams across the globe. In addition, the company announced that veteran esports journalist, former ELEAGUE host and esports analyst Richard Lewis has joined ESP Gaming as the Director of Talent. The first event in the series, WSOE 1, will take place this fall at the PokerGO Studio at ARIA Resort & Casino in Las Vegas where the first ever WSOE Champion will be crowned. To celebrate the announcement, the WSOE in partnership with Auzom will present a special live event, The PUBG Pan-Continental, live on Twitch this weekend with special guests and players from Team Vitality, Team Envy, OpTic Gaming, Tempo Storm and more competing in PLAYERUNKNOWN'S BATTLEGROUNDS. In an interview with ESPN, NHL Commissioner Gary Bettman detailed his plans for esports, noting that he wants to leverage esports in order to beef up interest in hockey. Meanwhile, the article noted that the league was looking to expand its esports program next year to include all 31 teams and that next year, the league would stage a one-on-one tournament series to test the potential of hockey esports. EVO, set to take place in Las Vegas from Aug. 3-5, locked in a sponsorship deal with Nissin Cup Noodles that will see the brand offer a contest for an EVO Event Pass and BYOC Tournament Access Giveaway. The giveaway e July 16 at 11:59p. ROSTER MOVES David Schwarz was named to the newly created position of Senior Vice President, Marketing and Communications for Viacom’s Bellator. Schwarz will oversee five critical areas of Bellator’s development including consumer marketing, communications, social media, ticket sales, and digital. Schwarz most recently served as Senior Vice President, Communications Paramount Network. Karate Combat hired Mark Labbe to serve as CTO of the organization. Labbe will lead tech, development and engineering for the new martial arts league and sports media company. He previously served as CTO at Jupiter Media. THE MAIN EVENT Croatia/England on FOX, Telemundo & NBCSN at 2p. |
A CYNOPSIS MESSAGE | The Cynopsis Digital “It List” NOW ACCEPTING NOMINATIONS The Cynopsis Digital "It List" is comprised of the digital thinkers and doers behind the scenes whose peers notice and emulate them. They’re the type of people who always seem to be one step ahead, who can anticipate when the winds are shifting and are the first to reposition their team and their company to take the best advantage of new opportunities. Click here to view last year’s “It List” and nominate by August 1 to save $175/entry. [ENTER BY AUGUST 1] |
ON THIS DAY in 1914: Babe Ruth makes his major league debut as a pitcher for the Boston Red Sox. In the Know: In which movie did Carl Weathers portray former (fictional) pro athlete Chubbs Peterson? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Who did France beat in 1998 to win the World Cup? Answer: Brazil. Kudos: John Ferlazzo/London; Ken White-Kwtv/Charlotte; Heidi Mallin-Lucas Oil Stadium/Indianapolis; Mike May-PHIT America/Wellington; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Jim Seifert/Denver; Tom Moore-Kalt Productions/LA; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Federal Credit Union/Burbank Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY MANAGER, GLOBAL CONSUMER INSIGHTS Viacom NYC Lead consumer insights projects throughout suite of brands. Work w/Dir to design, field, coord, analyze & disseminate qualitative/quantitative rsrch projects, i.e focus groups, surveys, online rsch. 4+ yrs exp consumer insights, pref in media space. Full info/apply HERE JOB OPENING: PRODUCT MGR/Films Media Group/NYC: Mng integration and launch of new video products. Work w/digital team to create, test, and implement new product features. BA req’d, pref a grad degree. Prior exp in prod management, ideally in publishing & a thorough knwlg of curricula. Please send resumes to: [email protected] (7/17) JOB OPENING: MANAGER, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead consumer insights projects throughout suite of brands. Work w/Dir to design, field, coord, analyze & disseminate qualitative/quantitative rsrch projects, i.e focus groups, surveys, online rsch. 4+ yrs exp consumer insights, pref in media space. Full info/apply HERE (7/17) JOB OPENING: MGR, PROGRAMMATIC/A+E Networks/NY: Day-to-day mgmt/partnership w/core SSP/DSP/network partners helping A+E monetize portfolio of video & display impressions. Full info/apply HERE (7/17) JOB OPENING: VP, UNSCRIPTED DEV & PRMG/Lifetime/NY: Responsible for the dev & prod of unscripted series & specials from conception to delivery. 7+ yrs unscripted dev exp within a network or prod co. Strong prod knowledge & a passion for pop culture/current events. Apply HERE (7/14) JOB OPENING: AD SALES PLANNER, DIRECT RESPONSE/TV ONE/NY: Maintain client relationships & process client requests. Negotiate client rates. Provide weekly budget reports & quarterly agency/account budget tracking reports. Full info/apply HERE (7/14)
JOB OPENING: AD SALES COORDINATOR/TV ONE/NYC & Chicago: Responsible for being the primary contact and communication w/ad agencies. Work with acct execs and sales planners fulfilling sales orders thru execution of specific allocations and flowcharts. BA & 3 yrs sales exp req’d. Full info/apply HERE (7/14) JOB OPENING: SEGMENT PRODUCER/MSNBC Weekends/NYC: Segment producer to consistently write and produce segments with speed and accuracy for MSNBC’s new morning show. 5+ yrs exp in live TV, preferably cable news. Thorough knwlg of American politics, current events, and pop culture a +. Full info/apply HERE (7/14) JOB OPENING: ASSISTANT, SALES/Fuse Media/NYC: Maintain all aspects of acct management & providing timely & accurate information to the sales team & to their roster of clients. Exp in Client Services or Acct Mngmnt exp a +. Strong proficiency MS software applications. Excellent comm skills req’d. Full info/apply HERE (7/13) JOB OPENING: PRODUCER, RACHEL MADDOW/NBCU/NYC: Segment producer to contribute daily by pitching/writing/producing exceptional, compelling stories about politics, current affairs, public policy, foreign news. 4+ yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc.) Full info/apply HERE (7/13) JOB OPENING: SEGMENT PRODUCER, AM JOY/NYC: Contribute daily by writing exceptional, compelling segments. 5 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc.) preferably in politics or political journalism. Full info/apply HERE (7/13) JOB OPENING: SEGMENT PRODUCER, MSNBC THE BEAT/NYC: Contribute to the show’s daily production by writing and researching compelling segments about the day’s biggest stories. 4 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc.) Full info/apply HERE (7/13) JOB OPENING: SR PARALEGAL-MEDIA DEVELOPMENT PRODUCTION/Sesame Workshop/NYC: Work alongside a tight knit legal team on a variety of matters incl those related to TV development/prod. 5+ yrs relevant paralegal exp working in an in-house environment req’d; significant exp working w/film & TV. Full info/apply HERE (7/13) |
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