A CYNOPSIS MESSAGE | The Cynopsis Social Good Awards Breakfast Saluting Media’s Commitment to Community Tuesday, May 22nd | 8:30AM – 10:30AM | The Yale Club, NYC Cynopsis, the industry's most trusted name in media news, will be hosting the year's most inspirational gathering of media partnerships, campaign creators and community minded innovators for a breakfast awards celebration like no other. Is your team in?! REGISTER YOUR TEAM |
SPONSORSHIP & PROMOTION Taco Bell's "Steal a Game, Steal a Taco" promotion is officially back for the NBA Finals as fans can snag a free Doritos Locos Taco throughout the country once a road team "steals" a win from the home team during the Finals. "The NBA Finals and Taco Bell are the perfect matchup, and we can't wait to once again raise the stakes of an already fierce competition by putting free Doritos® Locos Tacos for America on the line," said Marisa Thalberg, Global Chief Brand Officer, Taco Bell Corp. "This is the third time we've partnered with the NBA, and the power of our combined fanbase creates an exciting cultural moment around the Finals. We know one thing is for certain, everyone will be rooting for tacos." The 2018 NBA Finals start May 31 on ABC. Meanwhile, the NBA released the spot Finally Mine as the postseason prepares for the Finals. The spot “ shows the emotions that players go through when they win an NBA championship” and features current and former NBA stars like Steph Curry, Tim Duncan, LeBron James, Michael Jordan, Shaquille O’Neal, Dirk Nowitzki and more. The spot is set to the retro-soul beat of “Finally Mine,” sung by music artist Juliet Roberts. The WNBA launched “Take a Seat, Take a Stand,” its new women and girls empowerment program for the 2018 season. When regular-season games tip off today, fans who take a seat at a WNBA game will also have the chance to support several organizations that are changing the game for women and girls For each ticket purchased, the WNBA will donate $5 to one of six organizations of the fans’ choosing in addition to a ticket to send a young woman or girl to a game to inspire her by the strength, talent and leadership of the women of the WNBA. Partner organizations include: Bright Pink, GLSEN, It’s On US, MENTOR, Planned Parenthood and The United State of Women. Hyundai Motor America, an official sponsor of the NFL, is offering the Hyundai Youth Football Camp for the third year in a row to children ages 7-13 to have the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston. DIGITAL & STREAMING NextVR introduced the 2017-2018 season NBA MVP highlight reel live in the NextVR app, taking fans courtside. According to the company, fans will be able to immerse themselves in a compilation of the most epic shots, dunks and assists of this season from MVP contenders James Harden, Lebron James, Russell Westbrook and Anthony Davis. NextVR will also roll out rookie of the year highlights, showcasing the rising talent of Donovon Mitchell, Jayson Tatum, Ben Simmons. ESPN hired reporter Lindsey Thiry to cover the Los Angeles Rams, while former NFL Nation team reporter Alden Gonzalez shifts into a new multimedia reporter role. Thiry joins ESPN from the Los Angeles Times where she worked as a multimedia sports reporter the past four years, covering the Rams, Dodgers, Lakers, USC and UCLA. ESPORTS Razer inked an official sponsorship of Overwatch League squad Los Angeles Valiant as part of a wider deal with the Immortals global esports organization. The two-year deal will feature Razer as the exclusive peripherals partner for Immortals and LA Valiant where teams will sport Razer’s esports-grade PC peripherals, including equipment comprising of mice, keyboards, headsets and surfaces, and the newly formed Immortals Mobile Division will be using the Razer Phone. “Team Razer is committed to fostering a roster of passionate and truly ambitious esports players,” says Razer Co-Founder and CEO Min-Liang Tan. “Immortals and LA Valiant exude a caliber of excellence that makes our partnership with them a natural fit, and one that we are very excited to support.” Gfinity appointed Garry Cook as Executive Chairman of the company. Cook replaces Tony Collyer, who will step down from the Board after four years. Cook previously served as President and General Manager for Nike’s Jordan Brand, was the CEO of the Manchester City Football Club, and most recently held the Chief Global Brand Officer position for the Ultimate Fighting Championship. Turner and IMG’s ELEAGUE will see the conclusion to its first ever reality television series –ELEAGUE The Challenger: Street Fighter V tonight as the final two housemates compete for one spot in the upcoming ELEAGUE Street Fighter V Invitational and a shot at its $250,000 prize pool. The one-hour finale will premiere at 11p on TBS. ROSTER MOVES Public relations executive Avis Roper has been named Senior Director, Communications for FOX Sports. Roper will support communications strategy and day-to-day publicity for FOX Sports with a spotlight on NFL and MLB coverage. For the past seven years, he served as the senior director of communications for the Indianapolis Colts. THE MAIN EVENT Jets/Golden Knights tonight at 8p on NBCSN. |
A CYNOPSIS MESSAGE | The 2018 Cynopsis Measurement & Data Conference 8/2/18 – 10:30am – 3:30pm – NYC Sponsored by TV Time Consistent measurement in the video world, regardless of device, remains the single most difficult puzzle in today’s media landscape, and is far from being solved. That’s why Cynopsis is presenting the second Measurement & Data Conference, to help advance the conversation by having leading thinkers and doers examine the thorniest points in the discussion so we can all move forward - successfully. VIEW SPEAKERS SPONSORSHIPS REGISTER |
ON THIS DAY in 2014: Adam Scott passes Tiger Woods to become the No. 1 ranked golfer in the world. In the Know: At the age of 40, this pitcher threw a perfect game in 2004 to become the oldest MLB player to accomplish the feat… (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Which team was David Wells playing for during his perfect game? Answer: Yankees. Kudos: John Ferlazzo/London; Bill Domeika-21 Marketing/NY; Marissa Ruskin-MLB Sponsorship/NY; Jim Kahn-SiriusXM/NY; Nicole Correnti-Fuse Media/NY; Vinny D'Assaro-CSE Talent/Atlanta; Matt Deprey-C-SPAN/DC; Ron Cioffi-USTA Southern/Peachtree Corners; Jon Miller-NBC Sports/Stamford; John Ward-Tennis.com/Chicago; John Kukla-KSFW/KDFI/Dallas-Fort Worth; Travis Wacker-Good Karma Brands/Milwaukee; Mark Stulberger-Stully’s Broadcasting School.Houston; Greg Moloznik-GLM Media/Scottsdale; Don Surath-CBS 360/San Francisco; Anne Wettig-Fox Cable Networks S&P/LA; Jeff Mirkin-Atari Studios/Santa Monica; Aditya Putcha-KVCR/San Bernardino Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY COUNSEL BUSINESS LEGAL AFFAIRS MLB SECAUCUS, NJ Strong knwlg/understanding of legal & business issues related to media, strong negotiation & drafting skills. Min 2 yrs legal exp in media/ent transactional envir (in house or law firm) req’d. Extensive contract knwlg. Full info/apply HERE JOB OPENING: MGR, AD SALES PRICING FORECASTING SPORTS/NBC/NYC: Responsible for the Sports Group Sales forecasting, revenue analysis and financial closes for broadcast sports properties. BA deg finance/accounting. Min 4 yrs exp in financial management & analysis. Full info/apply HERE(5/26) JOB OPENING: MGR, AD SALES FINANCE/NBCU/NYC: Help support the portfolio FP&A responsibilities including the weekly, monthly and annual reviews of revenue performance for SR Sales and Finance leadership. Min 3 yrs of corporate or operational finance exp. Full info/apply HERE (5/26) JOB OPENING: MGR, AD SALES FINANCE FP & A/NBC Sports/NYC: Responsible for the Sports Group Sales forecasting, revenue analysis and financial closes for the Golf Channel. Min 4 yrs exp in financial management and analysis. Full info/apply HERE (5/26) JOB OPENING: PR & COMMUNICATIONS PROFESSIONAL/BECK MEDIA & MARKETING/LA: Seeking experienced & proactive tech & TV PR pros for entertainment clients. Digital savvy, consumer/trade chops, superior writing skills & sense of humor are all important. Apply HERE (5/25) JOB OPENING: PRODUCER, HARDBALL/MSNBC/DC: Join the Hardball team as a segment producer & contribute daily by writing exceptional, compelling segments regarding political insight & newsworthy events of the day. Min 5 yrs of TV production, including at least two years as a segment producer. Full info/apply HERE (5/25) JOB OPENING: COUNSEL BUSINESS LEGAL AFFAIRS/MLB/SECAUCUS, NJ: Strong knwlg/understanding of legal & business issues related to media, strong negotiation & drafting skills. Min 2 yrs legal exp in media/ent transactional envir (in house or law firm) req’d. Extensive contract knwlg. Full info/apply HERE (5/25) JOB OPENING: SALES MGR/FilmRise/Brooklyn: Asst in various administration of client accts. Handle TV, Film & Dig. Content Sales to Non-theatrical, Inflight & others as designated. Exc writing/comm skills a must. 2-3 yrs of sales/bus. exp, pref in media industry req’d as well as ability to travel int’l. Full info/apply HERE (5/24) JOB OPENING: DIRECTOR, ADVERTISING & PROGRAM STANDARDS/NBC/NYC: Direct the screening & evaluation of content in multiple prgrmng formats compliant w/co. & community standards & FCC regulations. Min 7 yrs exp working in Standards & Practices for a Brdcst &/or Cable Network. Full info/apply HERE (5/24) JOB OPENING: CONTENT SCREENER/MEDIA INFORMATION SERVICES/NYC: Entry-level position writing summaries of TV programs. Full Time w/Benefits. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (5/24) JOB OPENING: ACCOUNT EXEC/Pluto TV/NYC: Mng/grow/maintain the nat’l advertising revenue derived from a specified group of ad agencies & assigned regional territories. 5+ yrs of Nat’l TV advertising sales exp as well as 2 yrs dig exp req’d. Proven track rec of outstanding sales results req’d. Full info/apply HERE (5/24) JOB OPENING: SR RESEARCH ANALYST/Turner Broadcasting/NYC: Work w/cross-functional portfolio team (sales, publicity, mktg) to dvlp optimal portfolio positioning. Well-rounded cross-platform rsrch/analytics exp a must. BA deg & 3+ yrs of exp, incl linear, digital &/or direct-to-consumer rsrch exp. Full info/apply HERE (5/24) JOB OPENING: ACCOUNT EXECUTIVE DIRECT RESPONSE/OPPORTUNITY MEDIA/NY: Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Planning Experience req. [email protected] (5/24) JOB OPENING: HUMAN RESOURCE MGR/NYC: Growing TV production co needs HR mgr to source/recruit for full-time & freelance positions. Position will coordinate on-boarding new hires as well as administer benefits and payroll changes. BA Deg w/ HR emphasis pref’d as well as 5yrs HR exp. High attention to detail/accuracy a must. Resumes to: [email protected] (5/23) JOB OPENING: SR ACCT MGR/iN DEMAND/NYC: Manage/develop MVPD relationships. Negotiate agreements. Analyze business opportunities. Evaluate competitive landscape. Min 3-5 yrs content distribution/acct mgmt exp. Travel req. Highly motivated self-starter. Resume to:[email protected] (5/23) JOB OPENING: MARKETING COORDINATOR/Spotlight Cinema Networks/NYC or LA: Provide strategic sales support, dvlp/execute mktg collateral & prgrms. Serve as a key liaison between mktg & sales. Help identify/execute daily needs of sales & our clients. 3+ yrs mktg exp in media sales org. Resume to: [email protected] (5/23) JOB OPENING: MGR, HUMAN RESOURCES- AD SALES/NBCU/NYC: Responsible for providing strategic and operational HR leadership, direction and expertise for the Ad Sales organization. Min 5 yrs professional level HR generalist exp. Full info/apply HERE (5/22) JOB OPENING: HR GENERALIST- AD SALES/NBCU/NYC: Provide a broad range of HR support in support of functional objectives, strategic goals, and human resource initiatives Min 3 yrs relevant HR exp. Full info/apply HERE (5/22) JOB OPENING: HR COORDINATOR-AD SALES/NBCU/NYC: Respond to routine questions from clients including, but not limited to benefits, payroll, vacation or redirect clients to appropriate contacts. BA DEG & Min of 1 yr of HR or related exp in meeting fast paced employee based or client needs. Full info/apply HERE (5/22) |
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