A CYNOPSIS MESSAGE | Ratings: What You Need to Know, Now Wednesday, May 23, 2018 at 1:30PM EST NBCU, Nielsen will explore and explain the types of metrics and data that can best optimize results for both networks and brands. Attendees will learn the latest methods for effectively targeting precision audiences and the best practices for combining first-party data with third party research to extend the reach of television campaigns. Register Today! |
SPONSORSHIP & PROMOTION Budweiser unleashed its new global campaign, “Light Up the FIFA World Cup,” designed to showcase the “energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans as they watch and celebrate their favorite players, moments and teams throughout the tournament.” Major highlights of the campaign include global advertising featuring the largest beer delivery to date, the deployment of eight million noise-activated Red Light Cups that light up in response to fan cheering, and a variety of integrated experiential, digital and social programs launching in more than 50 countries. Matchpoint Agency is taking root under the Lagardere Plus umbrella where it will now serve as the charity events and management arm of the company and offer additional event and production capabilities alongside Rooftop2 Productions. The group will also provide expertise to Lagardére Sports’ more than 250 athlete clients looking to build or enhance their charitable activities. The New York Jets are trying to tap the talents of local small businesses as part of the first ever New York Jets Small Business Showcase presented by M&T Bank. Five small business finalists will be invited to attend Pitch Night at the Atlantic Health Jets Training Center during the week of July 9, where they will present to a panel of Jets and M&T Bank executives for final consideration. The winning small business will receive a $100,000 sponsorship with the New York Jets for the 2018 football season. DIGITAL & STREAMING Telemundo Deportes is partnering with Panini America ahead of the 2018 FIFA World Cup Russia with the launch of Telemundo’s first-ever augmented reality experience for all things World Cup. The collaboration launched with the new 2018 FIFA World Cup Russia Sticker Collection by Panini with the AR content live in the Telemundo Deportes En Vivo app, featuring new posts on a weekly basis for fans to enjoy. The AR experience will include 10-second videos highlighting Telemundo Deportes talent, historic moments and most memorable goals in World Cup history as well as features on this year’s host cities and stadiums. The National Basketball Association and Intel Capital today announced a sports and entertainment technology innovation collaboration called the “NBA + Intel Capital Emerging Technology Initiative.” The multiyear alliance will look to foster the identification, formation and growth of technology companies that have the potential to impact the future of the NBA, sports and entertainment. Among the companies that the NBA and Intel Capital will assess will be those with new technology solutions that can enhance the NBA game on the court, the overall fan experience and the sports industry worldwide. In addition, the NBA and Intel Capital will provide mentorship, strategic planning and business development support for the selected companies. ESPORTS The Call of Duty World League now has an official TV brand, inking a deal with TCL designed to help promote its 6-Series TVs. As an official partner, TCL will be featured in tournament broadcasts, as well as have branding in original Call of Duty World League programming. TCL will also engage with fans through on-site gaming lounges at the CWL Anaheim Open and at the 2018 Call of Duty World Championship, showcasing televisions for competition playback allowing fans to watch and interact with TCL's latest products. ROSTER MOVES Former ESPN chief John Skipper landed a new role as executive chairman of Perform Group. “John is one of the most significant leaders in the history of our industry, and I am delighted that he has agreed to join me and the team to help take Perform to the next level of our ambitions,” Perform Group CEO Simon Denyer said in a statement released Tuesday morning. The WNBA promoted Bethany Donaphin to Head of WNBA League Operations. Donaphin, who has been serving as Associate Vice President, NBA Basketball Operations, will start her new position May 14 and oversee all on-court basketball operations, including playing rules, scouting, scheduling and venue compliance. She also will oversee the management of referee operations and the administration of player-related policies and programs. CBS Sports named Randall Liu as Vice President, Communications where he will work on the overall publicity and communications efforts for CBS Sports and CBS Sports Network. Liu was most recently the NFL’s Senior Director of Football Communications. THE MAIN EVENT 76ers/Celtics on TNT at 8p. |
A CYNOPSIS MESSAGE | The Cynopsis Measurement & Data Conference Thursday, August 2nd | 10am – 3:30pm | Dream Downtown, NYC Sponsored by TV Time Consistent measurement in the video world, regardless of device, remains the single most difficult puzzle in today’s media landscape, and is far from being solved. That’s why the Measurement & Data Conference will advance the conversation by having leading thinkers and doers examine the thorniest points in the discussion so we can all move forward – successfully. VIEW AGENDA SPONSORSHIPS REGISTER |
ON THIS DAY in 2010: The A's Dallas Braden becomes the 19th pitcher to throw a perfect game. In the Know: Who was the only person in NBA history to be named Most Valuable Player, Coach of the Year, and Executive of the Year? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Who is the all-time career scoring leader for the Denver Nuggets? Answer: Turns out they were the fourth. St. Louis Blues and Minnesota North Stars in 1968 and Toronto Arenas in 1918. Kudos: Michael Ritz-BucStar Consulting/NY; Art Salisch-Hearst Television/NY; Troy Perlowitz-ESPN/Bristol; Bruce Bernstein-Freelancer/West Hartford; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Chris Maathuis-KLAS- 8 News Now/Las Vegas Later - Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY MANAGER, AUDIENCE DEVELOPMENT Nickelodeon NYC Help inform/optimize creative on the channel, while maintaining content calendars and briefs. 3-5 yrs of prgrmng, optimization & community management in the social media and YouTube space. Knwlg of social research tools. Full info/apply HERE JOB OPENING: DIRECTOR, SALES ANALYTICS/ION MEDIA/NYC: Dvlp analytics & provide insights that drive sales strategy & determine opportunities to enhance ad revenue ION upfront positioning. 7-10 yrs of ad/mkt rsrch exp in Media or equiv. Exc verbal/written/data visualization & presentation skills. Full info/apply HERE (5/16) JOB OPENING: COPYEDITOR, SR DIRECTOR, PARTNER POSITIONING & PRESENTATIONS/Nickelodeon/NYC: Resp for articulating company’s bus strategy & unique value proposition on behalf of its Consumer Prods/Retail/Ad Sales. BA deg in Eng, Journalism or related areas w/emphasis on writing; and/or combined 10 yrs exp. Full info/apply HERE (5/16) JOB OPENING: DIRECT RESPONSE/PAID PROGRAMMING SALES ASST/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PP presentations & excel spreadsheets. Work w/agency buyers. Maintain order entry, inv moves & prod allocations. Strong verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Send res: HERE (5/16) JOB OPENING: ACCOUNT EXECUTIVE DIRECT RESPONSE/OPPORTUNITY MEDIA/NY: Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Planning Experience req. Resume/cvr HERE [email protected] (5/16) JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCU/NYC: Looking for a dynamic, creative, leader to helm its Digital Research team. Manage a team, guiding the reporting & analytics across division. Min 4 yrs research and/or Analytics exp using Adobe Analytics & min 2 yrs mngmnt exp. Full info/apply HERE (5/15) JOB OPENING: MANAGER, AUDIENCE DEVELOPMENT/Nickelodeon/NYC: Help inform/optimize creative on the channel, while maintaining content calendars and briefs. 3-5 yrs of prgrmng, optimization & community management in the social media and YouTube space. Knwlg of social research tools. Full info/apply HERE (5/15) JOB OPENING: TEMPORARY MANAGER, CONSUMER MARKETING/Crown Media Family Networks/LA: Oversee dvlpmnt/mngmnt of consumer mktg initiatives incl paid advertising efforts, experiential events, and internal & external partnership initiatives. Min 3 yrs consumer mktg within the entertainment industry. Full info/apply HERE(5/12) JOB OPENING: DIRECTOR, EMAIL MARKETING/Crown Media Family Networks/LA: Oversee dvlpmnt & mngmnt of email mktg & mobile app messaging initiatives. Min 5 yrs exp across all facets of email & mobile app messaging incl campaign strategy & dvlpmnt, subject lines, segmentations, lifecycle optimization. Full info/apply HERE (5/12) JOB OPENING: MANAGER, APPAREL/Nickelodeon/NYC: Mng the day to day business for the Apparel team. Build and maintain relationships with all key licensees by holding ongoing business updates. Coordinate creative 101's with new partners. 4-5 years exp in licensing and/or mktg. Full info/apply HERE (5/12) JOB OPENING: LEAD REVENUE FORECASTING ANALYST/AT&T/NYC: Resp for all aspects of revenue forecasting and modeling to drive higher revenue for the business. 5yrs exp in accounting, financial analysis, or financial reporting and forecasting. Exc interpersonal comm & project mngemnt/leadership skills. Full info/apply HERE (5/12) JOB OPENING: COUNSEL BUSINESS LEGAL AFFAIRS/MLB/Secaucus NJ: Strong knwlg/understanding of legal & business issues related to media, strong negotiation & drafting skills. Min 2yrs legal exp in media/ent transactional envir (in house or law firm) req’d. Extensive contract knwlg. Full info/apply HERE (5/11)
JOB OPENING: MGR, INTEGRATED MARKETING/IFC/NYC: Mng the daily sponsorship based mktg (RFP process) & ensure that IFC’s value proposition & brand voice is infused thru all. Create multi-plat sponsorship proposals meeting client campaign goals. 5 yrs exp project mngmnt & mktg. Digital/SM exp a must. Full info/apply HERE (5/10) JOB OPENING: DIGITAL RESEARCH SR. MANAGER/A+E Networks/NY: Oversee and coordinate digital/social Ad Sales research efforts and support monetization of websites, mobile apps and OTT apps across A+E Networks portfolio. Full info/apply HERE (5/10) JOB OPENING: SENIOR DIRECTOR CONTENT CREATION/Washington Nationals/DC: Set strategy, ideate & script content emphasizing video for TV/in-park/social. Highlight multi-faceted stories to drive sales & fan engagement. Lead internal/external creative teams & social channels. Min 7 yrs exp creating content to drive rev. Full info/apply HERE (5/10) JOB OPENING: ASSOC EDITOR-PROD/iN DEMAND/NYC: Editing promos, trailers, social & long form. Writing scripts/producing projects. Expert in Adobe Premiere & familiar w/After Effects. Prof editing exp req in broadcast/entertainment. Resume & reel to: [email protected] (5/10) |
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