| A CYNOPSIS MESSAGE | | The Cynopsis Measurement & Data Conference Thursday, August 2nd | 10am – 3:30pm | Dream Downtown, NYC Sponsored by TV Time Consistent measurement in the video world, regardless of device, remains the single most difficult puzzle in today’s media landscape, and is far from being solved. That’s why the Measurement & Data Conference will advance the conversation by having leading thinkers and doers examine the thorniest points in the discussion so we can all move forward – successfully. VIEW AGENDA SPONSORSHIPS REGISTER |
SPONSORSHIP & PROMOTION
Utz is digging in for its first sports league sponsorship, inking a deal with Major League Baseball for a new multi-faceted sponsorship agreement that extends across television, digital media and retail locations and makes Utz the Official Salty Snack of MLB. Utz plans to promote its full assortment of snack products with integrated branding across MLB’s broadcast and digital platforms such as MLB Network and MLB.com. In addition, as part of its first professional sports league partnership, Utz will begin selling products that feature MLB branding at retail locations across the US. Under Armour is launching the ‘Steph IQ’ app this week - a trivia game that will go live whenever Stephen Curry makes his first-three pointer in every game he plays in the playoffs. Therefore, it could go live Friday if he makes a three-pointer in Game 3 and people who downloaded the app can answer Curry-themed timed trivia questions for a chance to win prizes and Under Armour store credit. San Manuel Casino and AEG locked in an extension that will l expand the casino’s presence across AEG’s Southern California assets, including L.A. LIVE, STAPLES Center, StubHub Center along with the LA Kings, LA Galaxy, and the Ontario Reign, professional sports franchises. The Sportsman Channel Outdoor Fest will take place from July 20-22 at the George R. Brown Convention Center in Houston this year with the channel announcing expert guests that include: Michael Waddell (Bone Collector, Outdoor Channel), Brian “Pigman” Quaca (Pigman: The Series, Sportsman Channel) and Tom McMillan (MCMILLAN, Sportsman Channel). DIGITAL & STREAMING
Oath’s pitch at the Newfronts saw the Verizon subsidiary unveil a new slate of original video series, documentaries and live programs that will premiere across its house of brands including HuffPost, MAKERS, BUILD Series, RYOT Studio, Yahoo Entertainment, Yahoo Finance, Yahoo Sports, and more. On the sports front, content will include The Rush, hosted by Jared Quay Campbell and featuring an array of athletes and celebrities; as well as Soccer Mom, in which Abby Wambach “destroys the archaic perception of station wagons and orange peels and tackles the modern-day issues that confront athletes and parents alike.” Partnerships are also set to include the LeBron James Family Foundation. The WNBA announced the 20 games that will be live streamed on Twitter during the 2018 season as the platform returns for its second consecutive season of live game coverage with four games on May 20, followed by games each Tuesday and a season finale on Sunday, Aug. 19. Every WNBA team will make at least two game appearances on Twitter during the season NBC Sports Group will surround the 144th Kentucky Derby with a social media blitz, including a tweet-powered brooch on the label of lifestyle correspondent Johnny Weir, initiatives with BuzzFeed’s “Tasty,” Refinery 29 and NBC Sports’ “On Her Turf,” Snapchat, and social media personalities for #KYDerbyParty. ESPORTS
In this week’s edition of Cynopsis Esports & Gaming… E3 upgrades esports’ presence at expo Twitter talks gaming strategy Riot prepares for Summer Split Overwatch World Cup gets grouped Examining the launch of NBA 2K League Immortals and Microsoft get cozy FlyQuest gets Fathead MSG serves up Kicks Gaming show Fnatic lands Best Buy deal ROSTER MOVES
The NBA announced that Ben Morel will step down as NBA Senior Vice President and Managing Director of Europe and the Middle East at the end of July. Morel has been in his current role since July 2011. THE MAIN EVENT
Cavaliers/Raptors on ESPN at 6p. |
| A CYNOPSIS MESSAGE | | Attention all College and Graduate Students: 2018 Future Now Media & Entertainment Conference 5/31 -6/01 – The New School, NYC If you’re serious about pursuing a career in the Media/Entertainment industry, this is an incredible opportunity for you to hear from, network with and be mentored by top execs and industry professionals, and connect to your next job! DEADLINE HAS BEEN EXTENDED TO 5/7! Learn More For sponsorship opportunities, contact: Margaret Kim at 646-421-9024 POWERED BY: iSTANDtv | SPONSORED BY: Cynopsis Media |
ON THIS DAY in 1936: NY Yankee Joe DiMaggio makes his major league debut. In the Know: Easy one! Which Simon & Garfunkel song mentions Joe DiMaggio? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who is the reigning two-time World Surf League champion? Answer: John John Florence and Tyler Wright. Kudos: Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY SENIOR DIRECTOR CONTENT CREATION
Washington Nationals
DC
Set strategy, ideate & script content emphasizing video for TV/in-park/social. Highlight multi-faceted stories to drive sales & fan engagement. Lead internal/external creative teams & social channels. Min 7 yrs exp creating content to drive rev.
Full info/apply HERE
JOB OPENING: MGR, INTEGRATED MARKETING/IFC/NYC: Mng the daily sponsorship based mktg (RFP process) & ensure that IFC’s value proposition & brand voice is infused thru all. Create multi-plat sponsorship proposals meeting client campaign goals. 5 yrs exp project mngmnt & mktg. Digital/SM exp a must. Full info/apply HERE (5/10)
JOB OPENING: DIGITAL RESEARCH SR. MANAGER/A+E Networks/NY: Oversee and coordinate digital/social Ad Sales research efforts and support monetization of websites, mobile apps and OTT apps across A+E Networks portfolio. Full info/apply HERE (5/10)
JOB OPENING: SENIOR DIRECTOR CONTENT CREATION/Washington Nationals/DC: Set strategy, ideate & script content emphasizing video for TV/in-park/social. Highlight multi-faceted stories to drive sales & fan engagement. Lead internal/external creative teams & social channels. Min 7 yrs exp creating content to drive rev. Full info/apply HERE (5/9)
JOB OPENING: ASSOC EDITOR-PROD/iN DEMAND/NYC: Editing promos, trailers, social & long form. Writing scripts/producing projects. Expert in Adobe Premiere & familiar w/After Effects. Prof editing exp req in broadcast/entertainment. Resume & reel to: [email protected] (5/9)
JOB OPENING:BOOKER, VARNEY/FOX Business Network/NYC: Book dynamic and high-profile guests for top-rated business program daytime bringing in new guests. 4+ yrs TV news exp. Identify/pitch stories and guests appropriate for the show and each individual hour. Full info/apply HERE (5/8)
JOB OPENING: BOOKER, HANNITY/Fox News Channel/NYC: Pitch unique story ideas. Book top tier guests for show. Compile rsrch and pre-interviews from the guests. An extensive rolodex & ability to book everyone from high-profile guests, politicians & people at the center of major news stories. Full info/apply HERE (5/8)
JOB OPENING: ASSOCIATE PRODUCER/BOOKER, Hannity/Fox News Channel/NYC: creative and highly motivated Associate Producer to book top-tier guests. high interest in politics, current events & cultural stories that generate buzz on social media. 3-5 yrs exp in brdcst TV or the political world. Full info/apply HERE (5/8)
JOB OPENING: SR ANDROID DEVELOPER/Fox News Channel/NYC: play a key role in building our native mobile architecture, influencing our mobile development stack, and developing enterprise-level applications .Focus is phone, tablet & other OTT platforms. 5+ yrs android dev incl JAVA a must. Full info/apply HERE(5/8)
JOB OPENING: ASSOCIATE PRODUCER/Fox News Channel/NYC: Exceptional story teller & exp’d assoc prod/writer for fast paced daytime and weekend newscasts. Monitor constantly for major breaking news. 3+ yrs national or large market local news exp. Solid news judgement & grasp of politics a must. Full info/apply HERE (5/8)
JOB OPENING: ASSOCIATE PRODUCER/Fox Business Network/NYC: Highly motivated, creative & proactive assoc prod to work closely with a reporter on daily stories and be asked to help do background reporting on those stories. 2 yrs exp TV background. Full info/apply HERE (5/8)
JOB OPENING: MARKETING/EXECUTIVE ASST/Cause+Effect/NYC: Creative content agency seeks intelligent, driven & extremely organized candidate to mng social media & assist in the day-to-day operations of the studio. Prior exposure to ad/TV industry & extensive exp w/social media. PDF Resume to: [email protected](5/5)
JOB OPENING: PROGRAMMATIC SALES PLANNER/NBCU/NYC: Partner w/Sales & internal constituents to achieve marketers’ objectives within our leading edge Audience Studio team; incl pitch-to-pay workflow for programmatic guaranteed. Programmatic tech exp is a must! 2+ yrs dig media exp media plan’g or client service role. Apply HERE (5/5)
JOB OPENING: DIRECTOR, SALES SYSTEMS ANALYSIS & DEVELOPMENT/The CW Network/NYC: For the Media Sales & Planning dept. Provide advance systems analysis, development, project management, and acts as liaison between business/technology areas. 5+ yrs related exp. Full info/apply HERE (5/4)
JOB OPENING: SR PARALEGAL/Sesame Workshop/NYC: Temp contract position. Exp’d detail-oriented person w/1st-rate comm skills to work w/a tight knit legal team on a variety of matters incl those related to TV dvlpmnt & prod. 5+ yrs relevant paralegal exp working in an in-house or prod co enviro req’d. Full info/apply HERE (5/4)
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