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SPONSORSHIP & PROMOTION Bleacher Report is launching a new “Up Your Game” brand campaign timed to the unveiling of its enhanced app and logo treatment. The marketing campaign will be featured across television, digital and social platforms beginning today, Wednesday, April 26. “B/R is redefining the way millennial fans consume content, blending sports with culture and capturing all of the most meaningful moments that matter both on and off the playing field,” said Dave Finocchio, Bleacher Report CEO & Founder. “Our new brand campaign, logo and app is a reflection of that vision, as we strive to develop an unrivaled experience and deeper connection with our passionate fans.” The NASCAR Silver Bullet Bash presented by Coors Light will take center stage in Charlotte for the first time on May 18. The promotional event will lead off the Monster Energy NASCAR Cup Series All-Star weekend festivities with live music, special guests and unique experiences for all comers, and include a performance by Maren Morris, “The NASCAR Silver Bullet Bash was specifically designed for Coors Light to connect and engage with our fans at participating bars and restaurants in the weeks leading up to the event,” said Lou Garate, vice president, partnership marketing, NASCAR. “This year’s event will build excitement and set the stage for the Monster Energy All-Star weekend festivities taking place in Charlotte.” The NFLPA – through its licensing and marketing arm, NFL Players Inc. – locked in a partnership with rideshare company Lyft, for the upcoming season. The partnership launches this week with the NFL Draft, with the company providing ride credits to rookies. Additionally, all active players will be eligible to receive $250 in ride credits, as well as the ability to earn additional credits through an ongoing social influencer promotion. Players will be able to redeem Lyft credits in 30 of 32 NFL cities. “This partnership will do so much for our players,” Ahmad Nassar, president of NFL Players Inc. said. “First and foremost, it allows players league-wide to have a consistent and safe option for rides. But more than that, Lyft will provide career and business opportunities for both active players and those transitioning to life after football.” Finally, the Topps Company and Baseball Factory announced the renewal of their partnership that will include a focus on Topps Now a Topps.com-exclusive product that will depict the greatest moments and milestones from the Major League Baseball season Bowman Baseball, the Topps brand focused on baseball’s top prospects, will serve as the official trading card of Baseball Factory and will provide Topps with access to over 600 events and 35,000 players within the Baseball Factory training and development system. DIGITAL & STREAMING DraftKings will celebrate its five-year anniversary by hosting a live broadcast to accompany the NFL Draft with all three co-founders, Jason Robins, Matt Kalish and Paul Liberman, as well as host of New England’s 98.5 The Sports Hub and former Patriot, Scott Zolak and fantasy football experts. The show will begin at 7:30p on Faebook Live via the DraftKings' Facebook page where the panel will break down each draft pick as it happens. In addition, DraftKings is celebrating all week with a slate of contests and prize opportunities for fans. Meanwhile, the NFL Draft will see 120 Sports serve up coverage that will include live look-ins, in real-time. Content begins on Facebook Live with a preview of the draft at 7:30p, followed by an 8p special three hour edition of the Rally on Twitter that will offer instant reaction to every pick of the NFL Draft. ESPORTS In this week’s edition of Cynopsis Esports & Gaming… **Unikrn doubles down in Vegas with Leet pickup **Allied Esports talks pyramid plans **Talent updates **NGE goes to Battle **Team Liquid makes a commitment **Nintendo gets Happy **Ubisoft feels the heat **Capcom’s skin game THE MAIN EVENT Who will be number one? The NFL Draft starts at 8p on ESPN and NFL Network. |
ON THIS DAY in 1908: The fourth modern Olympic games opens in London. In The Know : NFL Draft Week: Which school had the most players taken in the first round of last year’s NFL Draft? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: NFL Draft Week – In 1999, Saints coach Mike Ditka traded his entire draft to which team for the right to pick Ricky Williams? Answer: The Redskins. Kudos: Michael Ritz-BucStar Consulting/NY; Eric Wright-DS Simon/NY; Rick Rosenfelt-New York Red Bulls/Harrison; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; John Ward-Tennis Channel/Chicago; Lance Davis-Good Karma Brands/Milwaukee; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank. Later -- Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OPENING: NATIONAL SALES MGR/WFAA-TV/Dallas: General supervision of & responsibility for, all nat’l sales efforts previous nat’l TV sales exp w/ a strong att to details & excellent knowledge of the DFW mkt. Min 4yrs brdcst sales. Full info/apply HERE (5/5) JOB OPENING: SR DIR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Provide daily support to TV ad sales, pricing & inventory & ad sales mktg. 8+yrs in related media rsrch. Proficiency in Nielsen based applications. Exp supervising, motivating, mentoring & training a rsrch staff. Full info/apply HERE (5/5) JOB OPENING: INTEGRATION PRODUCER/Scripps Networks Interactive/Knoxville TN: Conceive/ write/produce mult creative solutions that meet advertisers’ goals, while also driving ratings for HGTV and DIY programming. 5+ yrs’ exp TV prod; BA deg broadcast, journalism or related field pref’d. Full info/apply HERE (5/5) JOB OPENING: ADMINISTRATIVE ASSISTANT/OFFICE MGR/NYC: Phones, calendars, travel, filing, office tasks, tidying, PC proficient, good writing skills. Flexible schedule when needed. Resume: [email protected] (5/5) JOB OPENING: DIRECTOR OF DEVELOPMENT/NYC: Reality/non-fiction TV (not documentary) development for cable nets. Formats, casting, one sheets, editing skypes. Minimum 3+ yrs exp with established track record of shows on the air. Resume: [email protected] (5/5) JOB OPENING: ASSOCIATE PRODUCER/NYC: Associate Producer for PBS documentary. Must have strong journalism background, extensive field experience, basic knowledge of gear, archive research and rights bibles. Absolutely must have strong knowledge of global politics/history. Min 4+ years exp. Resume: [email protected] (5/5)
JOB OPENING: DIR MARKETING/BBC America/NY: 8+ yrs industry exp dev and executing key mkting campaigns w/a focus on brand strategy, audience development and communications planning. Oversee asset production of key mkting campaigns & leverage cross-platform digital & social media mkting initiatives. Strong ancillary platform marketing strategy required. Full info/apply HERE (5/3) JOB OPENING: LOG SCHEDULER/MBN/Springfield VA: Supports daily log creation for MBN. The Log Scheduler performs daily entries, communicates with various depts and creates daily log packets. Strong computer and organizational skills required. Traffic system exp. a plus. Full info/apply HERE (5/3) JOB OPENING: SR ACCOUNT EXEC./Warner Bros. Digital Networks/LA: Responsible for performance against personal sales goals on a specific list of target accounts and agencies. Selling across WB’s portfolio of digital assets. 5+ yrs digital media sales exp. pref. with digital video sales exp. Full info/apply HERE (5/2) JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res: [email protected] EOE (5/2) JOB OPENING: DIR RESEARCH & PLANNING/LPGA/FL: Lead market research, analytical tracking & data for partners. 7 yrs research exp. Strong kwldg of sports & golf pref’d. Resume to: http://bit.ly/2pII9lW (4/29) JOB OPENING: MGR INT’L PR/LPGA/FL: Manage key int’l sports PR plans & media coverage. 5 yrs Int’l PR exp. Bilingual English/Asian language req’d. Strong kwldg of sports & golf pref’d. Resume to: http://bit.ly/2orxzMs (4/29) JOB OPENING: SR MGR, REVENUE STRATEGY & ANALYTICS/Discovery Comm/NYC: Identify key revenue drivers and developing revenue strategies for the end-to-end Linear Ad Sales business. 7+yrs media sales exp. Full info/apply HERE (4/29) JOB OPENING: SPONSORSHIP SALES-esports/NYC: Responsible for driving sponsorship revenue for mega esports events (US/Int’l). Candidate should have 7+ yrs of relevant exp. & knowledge of esports space. Resumes: [email protected] (4/29) JOB OPENING: COORDINATOR, AFFLIATE MARKETING/DR. OZ SHOW/NY: 1-2+ yrs mktg exp in entertainment or station-relations. Address all affiliate promotional needs. Assist in creating on-air & social media content. Write & distribute correspondence to stations. Strong writing skills a must. Resume/cover HERE (4/28) JOB OPENING: SR RESEARCH ANALYST/iSpot.tv/NYC: You are an insights and analytics guru with customer-facing experience translating data and analysis into business insights and recommendations. 5+ yrs of customer-facing exp & min 4-5 yrs of hands-on analytics req’d. Full info/apply HERE (4/28) JOB OPENING: MGR CROSS-PLATFORM RESEARCH /BBC America/NY: 5+ yrs industry exp tracking and analyzing media consumption to inform audience and content strategy across linear, digital and social platforms. Motivated self-starter with strong digital background. Full info/apply HERE (4/28) JOB OPENING: SALES PLANNER/The Weather Group/NYC: Dvlp sales plans/packages for clients that meet the needs of the TV network, clients & sales staff. 2-3 yrs of ad sales ind exp (agency and/or sales) Media math req’d. Potential growth into Sales position. Full info/apply HERE (4/28)
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